Tag Archives: Sesame Credit

Focus Group With Sesame Credit users

Sesame Credit is one of the applications that have influenced the idea of this project because of its social credit scoring system and all the information available on the net about it. However, many sites provide with wrong or distorted information that, although inspirational for the project, must be double checked in order to know to what extend Sesame Credit affects society.

This way, a Focus Group was arranged in order to get a more realistic and true knowledge of Sesame Credit. The participants were Chinese students that have been using this application for a long time. A number of questions about the use they make of Sesame Credit, how they feel about it, and how it affects their daily lives were proposed.

Questions were proposed in a structured way and participants came up with common conclusions that are presented below in this post. When opinions were too different among the participants to give a common description, the different answers are provided.

  • What do you think of Sesame Credit?

It is definitely convenient. You can make payments at any time with your phone, and there is no need to have a card or cash. It can be used in many contexts, from hotels to groceries. It is also highly usable.

 

  • What sort of tangible benefits do you receive from Sesame Credit?

First of all, life becomes easier as it is possible to make payments with the phone in a very convenient and fast way. Also, when your credit score is high enough, you can get loans that you will have to pay back after a certain amount of time. This way you can buy a new laptop in the Apple Store by asking for a loan from Sesame Credit proving your score is high enough, and then pay in installments.

There are many options for different kinds of people such as pay the house rent or the phone bills.

Last but not least, when your score is high you get some kind of honor and status. If you compare my score with other friends and yours is higher, it means you are an honest person (as this score is increased also by the trust worthy someone is when paying back a loan)

Do these benefits influence your actions?

Yes they do. If your phone gets stolen, they are having access to your personal platform to make payments and even ask for loans (let alone the risk of someone modifying your score), so this is something to really take care about. When the phone runs out of battery is also something to be worried about, as you might need to make any unexpected payment and would not be able to use this platform.

Also, you spend more money in order to get higher scores and so get even more benefits (access to new loans or increase of the maximum loan amount, etc). This benefits make you spend even more so it is like a loop.

Finally, some businesses send information about discounts through this application so it is also a platform to get to know if there is any sale or promotions in nearby places. This discounts can sometimes only be used through the application.

In general this all translates into using your phone much more.

 

  • Has Sesame Credit affected your behaviour?

Yes it has.

If so, how?

You kind of depend on your phone and on this application to do many things in your daily life such as buying fast food on the street (In China).

Definitely it also makes you spend more.

Do you see this as positive, negative or both?

It is positive as consuming you are helping your country’s economic development and increase its GDP (Gross Domestic Product). On the other hand, from and individual perspective, you spend more than what you like, so there is a risk that you become a wasteful person. Also you become more dependent on your phone which is not very positive.

 

  • Do you think Sesame Credit affects the behaviour of other people?

Yes.

If so, how?

People might go out less than usual as they can do their shopping from their homes, from checking to menu to purchase for delivery.

People from business will use this application to measure how trust worthy you are, so they check their consumers’ honesty, for example at the time of deciding whether to borrow money to them.

People also have to be responsible of their loans. A friend forgot to pay her loan back and by the time she realized she had to pay a huge amount of interests.

Do you see this as positive, negative or both?

Both. People become more dependent on their phones and their social skills might be harmed as they do not go outside that often (regarding face to face contact).

On the other hand it is positive for business as they have a way to determine the client’s honesty and so they can make better decisions.

The mentioned interests problem would be less likely to happen with banks as they would send informative letters (as these institutions may be better established and organized). Banks are generally more reliable and people take them more seriously.

 

  • What information can you see about other people on Sesame Credit?

You can check other’s people scores but you cannot buy the purchase history or how they improved their score due to privacy reasons.

  • Do you discuss your credit score with friends?

Yes

How often?

-Sometimes, but it is not a very important topic.

-I used to some time ago when the app came out, but not now anymore.

Are your friends interested in your credit score?

-It used to be something you talk with your friends like a game. It can also be seen as a way to show off how rich you are.

-Nowadays it depends on the person, but asking might not especially polite. Some of my friends post their credit score on Social Networks but

Have you asked to see your friend’s credit scores?

-Sometimes but not very thoroughly.

-I have never asked because I think it is private information.

Is it clear what affects your credit score?

The applications provides with information about how your score is calculated from factors such as: your current occupation, the veracity of your data, your financial behaviour (through factors like the kind of hotels or flight tickets you book), your shopping behaviour and paid bills, your social relationships and how influential you are on the credit scores of your friends, your loan history and the properties you have.

However, most people in China do not know this (as it is quite technical) and they just know that the more they consume, the higher mark they will get.

 

  • How much do you use Sesame Credit?

Very often.

How long have you been using it?

Around 4 years since it was released.

How often do you use it?

Quite a lot in my daily life in China as it can be used for many kinds of shopping or to pay bills.

Mining financial and social scores from social network data

 

Image courtesy of cafecredit

Introduction

Britizen explores the concept of a social network where the social ‘credit score’ of members and the groups they belong to are co-dependent. This posts considers the academic literature related to developing financial and social credit scores from social network and online shopping platform data. As a result of this research we decided that in the UK it is more feasible to introduce a ‘social’ rather than ‘financial’ credit score social media application.

Analysis of similar Systems looks more closely at existing online social network systems.

Determining credit scores

In the UK, banks and other financial institutions use historical data to evaluate how ‘credit worthy’ an individual customer appears to be. This is used to determine the risk involved in making each loan, and the appropriate interest rate and or security required.

Credit reference agencies such as Experian[1] and Equifax[2] are used to share knowledge of consumer credit behaviour. The financial history of businesses is also recorded and shared via credit reference agencies such as Moody[3], Standard & Poor[4], and Fitch Ratings.[5]

In some countries (including China) micro businesses and consumers find it difficult to obtain credit from mainstream banks and financial instructions because these bodies do not hold such data about them (Kshetri, 2016; Shu, 2015; Wei et al., 2014) Data about online consumer behaviour can be gleaned from:

  • transaction data held by online shopping portals such as Alibaba[6] and Amazon.
  • online payments records from online payments systems such as Alipay[7]and PayPal
  • non-financial data gleaned from users posts and relationships on social media platforms such as Facebook[8]

China Rapid Finance claim to use both financial and ‘unstructured online social’ data[9] to predict whether a borrower is likely to repay a loan. Kapron (2016) suggests that it is unlikely that systems of this kind could operate in the US due to privacy concerns. in general the EU has stricter privacy legislation than the US; it is thought unlikely that use of unstructured social network data for financial credit scoring would be considered acceptable in the UK at present.

Sesame Credit uses a combination of five factors to assess credit. These include “users’ credit history, behavioral habits, ability to pay off debts, personal information and social networks” (China Daily, 2015).  Members can choose to publish their score. Gamification encourages competition between users as to who has the highest score; and incentivizes ‘desirable’ behaviour (making payments promptly). Users also have a direct incentive to recruit others to the platform: their own score increases with the number of their friends. Game theory can be used to model such effects.

In our focus group a Sesame Credit user commented that most Chinese people ‘just know that the more they consume, the higher mark they will get‘. Gamification in Sesame Credit appears to successfully modify user behaviour;  spending more to increase a personal score and obtain more benefits was a common thread.

Facebook have acquired a US patent[10] which includes using the credit rating of a user’s social network to determine whether to reject or proceed with a loan application (Lunt and Facebook, 2012). Kapron states that they have run and withdrawn a pilot experiment on these lines.

Academic literature includes Selde’s study which determined that Facebook data can be used to derive a useful financial credit score (Selde, 2013). Wei at al  also researched the potential effects of using social connections and data to determine credit scores; and suggest that low scoring individuals might be motivated to improve their behaviour in order to improve their scores.

Wei et al also concluded that there is a risk groups will become stratified (homophily) to protect their scores. In a different context; Kossinet and Watts carried out an empirical study into evolving social networks at a large university; and concluded that  the presence of strong ties between two strangers and a mutual aquaintance was stronger than the effects of homophily expressed as class, age, and gender in that situation. If this effect also applies to Britizen it could reduce the tendency of strong triadic closure to result in a very stratified network.

References

China Daily, 2015. Sesame Credit helps you open sesame – Business – Chinadaily.com.cn [WWW Document]. URL http://www.chinadaily.com.cn/business/2015-01/28/content_19431324.htm (accessed 3.4.17).

Kapron, Z., 2016. Measuring Credit: How Baidu, Alibaba And Tencent May Succeed Where Facebook Failed [WWW Document]. URL https://www.forbes.com/sites/zennonkapron/2016/03/17/measuring-credit-how-baidu-alibaba-and-tencent-may-succeed-where-facebook-failed/#332b551327c2 (accessed 3.2.17).

Kshetri, N., 2016. Big data’s role in expanding access to financial services in China [WWW Document]. URL http://dl.acm.org/citation.cfm?id=2906812 (accessed 3.2.17).

Lunt, C., Facebook, I., 2012. Authorization and authentication based on an individual’s social network. US9100400.

Selde, E., 2013. Study of credit scorecard using only Facebook data – Big Data Scoring.

Shu, C., 2015. Data From Alibaba’s E-Commerce Sites Is Now Powering A Credit-Scoring Service | TechCrunch [WWW Document]. URL https://techcrunch.com/2015/01/27/data-from-alibabas-e-commerce-sites-is-now-powering-a-credit-scoring-service/ (accessed 3.2.17).

Wei, Y., Yildirim, P., Bulte, V. den, Christophe, Dellarocas, C., 2014. Credit Scoring with Social Network Data. doi:10.2139/ssrn.2475265

[1] http://www.experian.co.uk/

[2] https://www.equifax.co.uk/

[3] https://www.moodys.com/

[4] https://www.standardandpoors.com/en_US/web/guest/home

[5] https://www.fitchratings.com/site/home

[6] https://www.alibaba.com

[7] https://global.alipay.com/

[8] https://www.facebook.com

[9] http://chinarapidfinance.com/

[10] US9100400

Analysis of Similar Systems

In this post we are going to analyze other similar websites and applications that we can find related to the kind of social network we aim to develop.

We will discuss its main features in order to get a general view of the current state of art, know what has been done, what these applications do, and how they relate to our project.

Facebook

Being one of the biggest social networks [1] , Facebook has all the features this kind of application should include.

current news feed.png

Users can check the last updates of the other users through a responsive and interactive timeline, being able to add comments and share their feelings, videos, articles or any other kind of information.

5589-Screenshot_20141230204856

In order to be included on the contacts network of a user, a “Friend request” must be accepted. The search engine eases the process of making new friends, suggesting new contacts based on the current ones of the user. The site allows to access and navigate across the pictures collection of the users, structured by subfolders. Facebook also stores personal information about the users, used for online advertising purposes (one of its biggest revenue sources).

The use of this third party information led to the introduction of a credit rating service run by Facebook in which users are given a score in order to determine whether they are a trust worthy option when giving financial credits.

In February of 2016, Facebook announced they would stop this project and service due to regulatory and consumer concerns [2].  They also stated that they would put restrictions to the amount of information third parties would be able to get from their databases.

This aspect will be taken into account in our project, and will be more explained in following posts, such as Mining financial and social scores from social network data.

Link: https://facebook.com/

MySpace

MySpace used to be the most important social network before the appearance of the new generation SNS such as Facebook. While Facebook was created to be a private social network for friends and family [3], MySpace followed the approach of being a public portal for people where you can share your tastes, recommendations, and other information you want to share, available for everyone.

Captura de pantalla (171)

MySpace allows user to customize the interface more deeply, changing the colour background, the page layout, or adding plug-ins such as music players.

Right now, after being bought by several parties, MySpace is a portal were people can publicly share their favorite music Playlists, portfolio and personal connections.

It has an attractive interface and includes features to browse to music and videos online from the website, as well as the last news about celebrities.

Captura de pantalla (170)

Link: https://myspace.com/

Sesame Credit

Sesame Credit is the financial wing of Alibaba, the biggest online shopping platform of China.

According to an article by BBC [4], the idea is that by 2020, the use of this platform will be compulsory for all Chinese citizens. This way the Government will have a database with information about their financial statements and other personal data such as the kind of contacts they have, their ideology or the activities they do.

Right now, Sesame Credit is used by Chinese citizens as a platform to obtain a credit score that will be used by banks and other financial entities in order to determine whether a person is suitable and trustworthy for a loan. To calculate this score, aspects such as the time to return previous loans back, general financial condition, number of friends who use the application and their consume are taken into account. Users are encouraged to compare their scores, introducing a gamification component to make it more appealing.

chinese-sesame-credit-score-e1450891637339

The site offers different ways of visualization that allow users understand in which aspects they are stronger and which ones need to be improved.

Britizen is based on the idea that comes with Sesame Credit, taking it to another level, exaggerating this social score and control component, where the application of Government values on the user’s daily lives is translated into higher scores, benefits and rewards.

If you are interesed on Sesame Credit or Credit Scores and want to know more about it, again, refer to the post Mining financial and social scores from social network data.

Link: https://www.xin.xin/#/home

Social Credit System

This is the proposed initiative by the Chinese Government to create a citizen reputation system [5]. Making use of personal, social and financial data, each user will be given a score representing how good citizen he is, focusing on four areas: administrative affairs, commercial activities, social behavior and judicial system.

This system is not finished yet, but it is closely related to Sesame Credit and its credit score system.

Quizzle

Similar to Sesame Credit but with a different approach, this application allows users to obtain a credit score and report. This score can be applied in different perspectives such as Payment History, Age and Type of Credit, % of Credit Limit Used, Total Balances/Debt, Recent Credit Behavior or Available Credit.

Quizzle

This application is justified as experts recommend to check the credit report and score before refinancing a house or buying a new one. The app, available for mobile platforms, includes features to estimate home-value and obtain personalized mortgage recommendations.

Using this app, it is possible to obtain a general view of the current financial state and stablish and manage payment plans easily.

credit-report-score-efx

Link: https://www.quizzle.com/


References

  1. Lifewire. 2017. The Top 25 Social Networking Sites People Are Using. Available at: https://www.lifewire.com/top-social-networking-sites-people-are-using-3486554. [Accessed 11 April 2017].
  2. Zennon Kapron. 2016. Forbes. Available at: https://www.forbes.com/sites/zennonkapron/2016/03/17/measuring-credit-how-baidu-alibaba-and-tencent-may-succeed-where-facebook-failed/. [Accessed 11 April 2017].
  3. Reference. 2017. What is the difference between MySpace and Facebook? | Reference.com. Available at: https://www.reference.com/technology/difference-between-myspace-facebook-d53c1627002a5496. [Accessed 11 April 2017].
  4. BBC. 2017. China ‘social credit’: Beijing sets up huge system – BBC News. Available at: http://www.bbc.com/news/world-asia-china-34592186. [Accessed 11 April 2017].
  5. Wikipedia. 2017. Social Credit System – Wikipedia. Available at: https://en.wikipedia.org/wiki/Social_Credit_System. [Accessed 11 April 2017].