Category Archives: Scenarios and Personas

Use Case Scenarios

You can find here the different Use Case Scenarios that describe the main functionalities and interactions of Britizen.Ā  For each scenario, we include the necessary pre-conditions, the steps taken by the user, the results, and the possible alternative paths that can be taken.

  1. User creates an account on mobile without Facebook integration

Pre-requisites:

  • User has a smartphone
  • User is aged 15+
  • User is a British Citizen with a National Insurance Number
  • User has downloaded the app

Process:

  • User opens app on smartphone and is shown the login/create account page
  • User clicks create account
  • User inputs First Name, Last Name, Date of Birth, Address, National Insurance, Email Address
  • User clicks create
  • User is sent confirmation email to very email

Result:

  • The User has created a new account and can access the features of the system from any device.

Alternative Paths:

  • The data introduced by the user is invalid. The user is requested to repeat the process inputting valid data.

 

  1. User creates an account on desktop/laptop without Facebook integration

Pre-requisites:

  • User has access to a desktop/laptop
  • User is aged 15+
  • User is a British Citizen with a National Insurance Number

Process:

  • User navigates to Britizen home page
  • User clicks create an account
  • User inputs First Name, Last Name, Date of Birth, Address, National Insurance, Email Address
  • User clicks create
  • User is sent confirmation email to very email

Result:

  • The User has created a new account and can access the features of the system from any device

Alternative Paths:

  • The data introduced by the user is invalid. The user is requested to repeat the process inputting valid data

 

  1. User checks Britizen Score on Mobile

Pre-requisites:

  • User owns a smartphone with Britizen app downloaded
  • User has a Britizen account
  • User is not currently logged in

Process:

  • User opens application and is shown the home page
  • User either logs in via facebook or enters their email address and password
  • User presses ā€œMy Britizen Scoreā€ page and is shown their score page

Result:

  • The user has successfully checked his/her Britizen score

Alternative Paths:

  • The data introduced by the user to Log In is invalid. The user is requested to repeat the process inputting valid data

 

  1. User checks Britizen Score on desktop/laptop

Pre-requisites:

  • User has access to a desktop/laptop
  • User has a Britizen account
  • User is not currently logged in

Process:

  • User navigates to Britizen website
  • User logs in via facebook or entering their email and password
  • User is shown their news feed
  • User selects ā€œMy Britizen Scoreā€ and is shown their score

Result:

  • The user has successfully checked his/her Britizen score

Alternative Paths:

  • The data introduced by the user to Log In is invalid. The user is requested to repeat the process inputting valid data

 

  1. User joins a group

Pre-requisites:

  • User has a Britizen account
  • User is logged in and on the home page

Process:

  • User navigates to the groupā€™s page by searching
  • User clicks request to join
  • Group admin is notified of request and makes a decision about it

Result:

  • The admin of the group accepts the request and the user has successfully joined the group. User is notified

Alternative Paths:

  • The admin of the group declines the request to join. User is notified

 

  1. User sends a friend request

Pre-Requisites:

  • User has a britizen account
  • User is logged in and on the home page
  • User has a friend they want to send a request to

Process:

  • User searches for their friend
  • User finds their friendā€™s profile
  • User clicks send a friend request button
  • Potential friend is notified of request and makes a decision about it

Result:

  • The potential friend accepts the request and the user is now his friend. User is notified

Alternative Paths:

  • The potential friend declines the friend request. User is not notified about this for privacy reasons

 

  1. User checks friends score

Pre-requisites:

  • User has a Britizen Account
  • User has a friend on Britizen

Process:

  • User searches for their friend on Britizen
  • User views their friendā€™s profile which includes their score

Result:

  • User has successfully checked his friends score.

Alternative Paths:

  • No alternative paths as scores will be public for any friend.

 

  1. User writes and shares a post

Pre-requisites:

  • User has a Britizen Account
  • User has logged in to the system.

Process:

  • User writes the contents of the new post in the correspondent text box. The user can include references and links to other websites or videos.
  • User clicks on the Post button.

Result:

  • User has created a new post and now it is available for all his friends.

Alternative Paths:

  • User decides to not create the post and clicks the Cancel button. The content of the post is deleted.

Personas

Persona: Young person

Fictional Name: Liam Blake

YoungStudent

Job Title: Student

Demographics:

  • 17 years old
  • Single
  • Doing well in his A-Levels

Goals and tasks:

  • Liam aims to do well in his A-Levels so he can get into a good University
  • Liam enjoys socialising with his friends both in person and online

Technical Competency:

  • Liam is very comfortable using a computer and internet as well as a smartphone

Use Case Story:

Liam has a relatively high Britizen score for someone his age and is a part of his schoolā€™s Britizen group. He enjoys comparing his Britizen score with his many friends and the gamification elements of Britizen. He actively takes on many of the suggestions Britizen makes that he could raise his score with such as joining sport teams, choosing to purchase items from British shops, Liam mainly uses his smartphone to use Britizen via the app.

 

Persona: Mother

Fictional Name: Lydia Smith

Mother

Job Title: Nurse

Demographics:

  • 30 years old
  • Married
  • One child
  • Has a BN nursing degree

Goals and Tasks:

  • Raising her daughter
  • Caring for patients including giving them medicine
  • Helping her husband clean the house and cook
  • Saving money for a holiday

Technical Competency:

  • Lydia is good at using a computer and smartphone to access the internet

Use Case Story:

Lydia enjoys using Britizen for the financial rewards such as tesco vouchers to help save money for her family. She checks Britizen daily on a web browser and occasionally reads the articles suggested to her by Britizen. Lydia is only connected to a few friends on Britizen and is not too concerned about other peopleā€™s scores.

 

Persona: Digitally Illiterate Older citizen

Fictional Name: Graham Ramsay

RetiredMale

Job Title: Retired

Demographics:

  • 70 Years old
  • Married
  • 2 Children, 3 grandchildren
  • Secondary Education

Goals and Tasks:

  • Assisting raising Grandchildren
  • Socialising with friends

Technical Competency:

  • Has a mild understanding of computers, does not use a smart phone.

Use Case Story:

Graham does not regularly use the internet and so in order to set up his Britizen account he went to the local library and asked for assistance to use one of their computers. He has a medium Britizen score as he does not spend much money on British goods however he wants to raise his score as he understands that his score affects his childrenā€™s scores and wants to help them get benefits.

Persona: Young Professional

Fictional Name: Lisa Chun

YoungProfessional

Job Title: Junior Solicitor

Demographics:

  • 24 Years Old
  • Single
  • LLB Bachelor of Law

Goals and Tasks:

  • Advise and assist people on legal matters
  • Conduct research on legal matters
  • Negotiate with agencies
  • Wants to ascend the company ladder

Technical Competency:

  • Lisa is very comfortable using a computer and smartphone, they are a big part of her personal and work life

Use Case Story:

Lisa uses Britizen regularly on both mobile and web and has a high score. She uses Britizen to check her score as well as her friendsā€™ and has in the past unfriended people with low scores. She is seeking a mortgage on a house and thus wants to raise her score as much as possible in order to be eligible for a cheaper mortgage.

 

 

Persona: Digital Inequality

Fictional Name: Richard Ackroyd

digialilliterate

Job Title: Custodian

Demographics:

  • 32 Years Old
  • Secondary Education
  • Single

Goals and Tasks:

  • Clean building floors by mopping and vacuuming
  • Collect and empty rubbish bins
  • Ensure cleaning product stock room is up to date
  • Finish plumbing qualification so he can start his own plumbing business

Technical Competency:

  • Richard has an older phone just for calls and texts, he knows how to use a computer however does not own one

Use Case Story:

  • Richard has a low-medium credit score on Britizen as he occasionally is behind in paying bills. He accesses Britizen via computers provided by the school he works at. Richard wants to raise his Britizen score in order to assist in being approved for a loan to start a plumbing business when he becomes accredited.