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Dragon’s Den Presentation

This project will be delivered to a number of professionals following the format of Dragon’s Den.

Our presentation would be aimed to the British Government representatives as Britizen would be mainly financed by the public coffers as described in the Business Plan Section.

It will be clearly stated that this social network will create a comunity of people that support the Government and hence it is something highly desirable by them. Not only that but also it wil be a source of Open Data that can be used in many Public initiatives.  It will also be a platform for the Government to publish important information and receive valuable feedback.

Structure

The presentation will consist on:

  • A pitch were we will state the main goals of Britizen and motivate why our iniative should be taken into account. A presentation with slides will be delivered in order to give an idea of how our project would look like and convey its real context and usefulness. Each member will be in charge of explaining the features he/she was in charge of. The pitch will not last for more than 10 minutes, and we will try to express the contents in a way people without technical background will be able to understand.
  • A Questions and Answers stage in which the members will answer any questions the Dragons might have. Each member is specialized in a number of aspects of Britizen, so the answers will be provided by the correspondent member to make sure the ideas are expressed in the best way possible.

Preparation

In order to prepare for the presentation, we will schedule a rehearsal, trying to perform the same as if it was the real delivery. The members will also watch previous Dragon’s Den chapters from the show,  in order to understand how the process works and what to expect.

We will also try to be critical and propose difficult questions to each other and think about how we would answer them.

Team Management

In this post we will describe how the team worked together to develop the Britizen project and what technologies were employed for this purpose.

First meetings

When the teams were formed, a first meeting took place in order to introduce ourselves to the other members and explain everyone’s  experience and preferences to distribute the tasks.

Special Group meetings took place at the beginning of the project to discuss the main ideas face to face and come up with a conclusion about Britizen as a social network and its technical and social goals. Also, the list with expected contents provided for the assignment was printed and used in the following weeks as a guideline to decide the new tasks.

Weekly supervised meetings

The team arranged a meeting with the project supervisor every week. In these meetings, the achieved goals were explained and the supervisor provided with his feedback and advices to improve our work or determine the new tasks.

Each member updated the others on their individual achievements and new task distribution (short term and long term) was discussed. During the meetings, the members took notes of the points reviewed in order to discuss them later through the Messenger group.

During the lastest stage of the project, we created a “Britizen Plan & Progress” document where all the assigned tasks were described, to be used as a checklist and determine which aspects needed to be completed.

A number of technologies were used in order to ease the communication among the members of the group, share contents and overcome the logistic problems:

Facebook Messenger Group

This free platform was used for the following tasks:

  • Discuss the short term goals.
  • Share light multimedia contents and links.
  • Update the other members on indidivual achievements.
  • Arrange meetings and express our availability.
  • Review the assigned tasks.
  • Used as a forum to express our doubts and help each other.

The use of this tool was essential as our schedules did not allow us to program daily meetings, so we found in Facebook Messenger an excellent way to keep in contact with the other members at any time.

Google Drive

This cloud storage system was used as a repository to include all the multimedia contents that were created for the project. A share folder was created, including:

  • A collection of links to be used for documenting and research at the first stages of the project.
  • Documents with the contents of posts in order to publicly modify them on real time.
  • Statements of the distribution of tasks.
  • Multimedia contents with a bigger size.

University Email Client

In order to get in contact with our supervisor and share official documents such as the Ethics application, the team members made use of their official university accounts.

 

 

Focus Group With Sesame Credit users

Sesame Credit is one of the applications that have influenced the idea of this project because of its social credit scoring system and all the information available on the net about it. However, many sites provide with wrong or distorted information that, although inspirational for the project, must be double checked in order to know to what extend Sesame Credit affects society.

This way, a Focus Group was arranged in order to get a more realistic and true knowledge of Sesame Credit. The participants were Chinese students that have been using this application for a long time. A number of questions about the use they make of Sesame Credit, how they feel about it, and how it affects their daily lives were proposed.

Questions were proposed in a structured way and participants came up with common conclusions that are presented below in this post. When opinions were too different among the participants to give a common description, the different answers are provided.

  • What do you think of Sesame Credit?

It is definitely convenient. You can make payments at any time with your phone, and there is no need to have a card or cash. It can be used in many contexts, from hotels to groceries. It is also highly usable.

 

  • What sort of tangible benefits do you receive from Sesame Credit?

First of all, life becomes easier as it is possible to make payments with the phone in a very convenient and fast way. Also, when your credit score is high enough, you can get loans that you will have to pay back after a certain amount of time. This way you can buy a new laptop in the Apple Store by asking for a loan from Sesame Credit proving your score is high enough, and then pay in installments.

There are many options for different kinds of people such as pay the house rent or the phone bills.

Last but not least, when your score is high you get some kind of honor and status. If you compare my score with other friends and yours is higher, it means you are an honest person (as this score is increased also by the trust worthy someone is when paying back a loan)

Do these benefits influence your actions?

Yes they do. If your phone gets stolen, they are having access to your personal platform to make payments and even ask for loans (let alone the risk of someone modifying your score), so this is something to really take care about. When the phone runs out of battery is also something to be worried about, as you might need to make any unexpected payment and would not be able to use this platform.

Also, you spend more money in order to get higher scores and so get even more benefits (access to new loans or increase of the maximum loan amount, etc). This benefits make you spend even more so it is like a loop.

Finally, some businesses send information about discounts through this application so it is also a platform to get to know if there is any sale or promotions in nearby places. This discounts can sometimes only be used through the application.

In general this all translates into using your phone much more.

 

  • Has Sesame Credit affected your behaviour?

Yes it has.

If so, how?

You kind of depend on your phone and on this application to do many things in your daily life such as buying fast food on the street (In China).

Definitely it also makes you spend more.

Do you see this as positive, negative or both?

It is positive as consuming you are helping your country’s economic development and increase its GDP (Gross Domestic Product). On the other hand, from and individual perspective, you spend more than what you like, so there is a risk that you become a wasteful person. Also you become more dependent on your phone which is not very positive.

 

  • Do you think Sesame Credit affects the behaviour of other people?

Yes.

If so, how?

People might go out less than usual as they can do their shopping from their homes, from checking to menu to purchase for delivery.

People from business will use this application to measure how trust worthy you are, so they check their consumers’ honesty, for example at the time of deciding whether to borrow money to them.

People also have to be responsible of their loans. A friend forgot to pay her loan back and by the time she realized she had to pay a huge amount of interests.

Do you see this as positive, negative or both?

Both. People become more dependent on their phones and their social skills might be harmed as they do not go outside that often (regarding face to face contact).

On the other hand it is positive for business as they have a way to determine the client’s honesty and so they can make better decisions.

The mentioned interests problem would be less likely to happen with banks as they would send informative letters (as these institutions may be better established and organized). Banks are generally more reliable and people take them more seriously.

 

  • What information can you see about other people on Sesame Credit?

You can check other’s people scores but you cannot buy the purchase history or how they improved their score due to privacy reasons.

  • Do you discuss your credit score with friends?

Yes

How often?

-Sometimes, but it is not a very important topic.

-I used to some time ago when the app came out, but not now anymore.

Are your friends interested in your credit score?

-It used to be something you talk with your friends like a game. It can also be seen as a way to show off how rich you are.

-Nowadays it depends on the person, but asking might not especially polite. Some of my friends post their credit score on Social Networks but

Have you asked to see your friend’s credit scores?

-Sometimes but not very thoroughly.

-I have never asked because I think it is private information.

Is it clear what affects your credit score?

The applications provides with information about how your score is calculated from factors such as: your current occupation, the veracity of your data, your financial behaviour (through factors like the kind of hotels or flight tickets you book), your shopping behaviour and paid bills, your social relationships and how influential you are on the credit scores of your friends, your loan history and the properties you have.

However, most people in China do not know this (as it is quite technical) and they just know that the more they consume, the higher mark they will get.

 

  • How much do you use Sesame Credit?

Very often.

How long have you been using it?

Around 4 years since it was released.

How often do you use it?

Quite a lot in my daily life in China as it can be used for many kinds of shopping or to pay bills.

Flow Charts

Following with the UML diagrams collection of Britizen, in this post we present Flow Charts that represent some of the main and most common actions users will perform. The actions are quite straight forward and do no include many steps, as can be performed with a few clicks from the main panel. This way users will find the social network highly easy and feel encouraged to use it and participate with new contents.

Logging Into Britizen Portal

LogIn_Flow

Managing Join Group Requests

SendRequest_Flow

Creating a New Post

CreatePost_Flow

Use Case Diagram

Below you can find the UML Diagram for the Use Cases of Britizen! As can be noted, all the main actions require the User to be previously logged into the system. Otherwise, it is possible to create an account following the corresponding link.

Casos Uso Online Networks - Page 1
Use Case UML Diagram of Britizen

 

Users can manage the requests they recieve, create new ones, browse information about themselves or their friends, and create, edit, share or delete posts.

Keep visiting the blog to find more information coming soon. New UML Diagrams will be available in the following days!

Use Case Scenarios

You can find here the different Use Case Scenarios that describe the main functionalities and interactions of Britizen.  For each scenario, we include the necessary pre-conditions, the steps taken by the user, the results, and the possible alternative paths that can be taken.

  1. User creates an account on mobile without Facebook integration

Pre-requisites:

  • User has a smartphone
  • User is aged 15+
  • User is a British Citizen with a National Insurance Number
  • User has downloaded the app

Process:

  • User opens app on smartphone and is shown the login/create account page
  • User clicks create account
  • User inputs First Name, Last Name, Date of Birth, Address, National Insurance, Email Address
  • User clicks create
  • User is sent confirmation email to very email

Result:

  • The User has created a new account and can access the features of the system from any device.

Alternative Paths:

  • The data introduced by the user is invalid. The user is requested to repeat the process inputting valid data.

 

  1. User creates an account on desktop/laptop without Facebook integration

Pre-requisites:

  • User has access to a desktop/laptop
  • User is aged 15+
  • User is a British Citizen with a National Insurance Number

Process:

  • User navigates to Britizen home page
  • User clicks create an account
  • User inputs First Name, Last Name, Date of Birth, Address, National Insurance, Email Address
  • User clicks create
  • User is sent confirmation email to very email

Result:

  • The User has created a new account and can access the features of the system from any device

Alternative Paths:

  • The data introduced by the user is invalid. The user is requested to repeat the process inputting valid data

 

  1. User checks Britizen Score on Mobile

Pre-requisites:

  • User owns a smartphone with Britizen app downloaded
  • User has a Britizen account
  • User is not currently logged in

Process:

  • User opens application and is shown the home page
  • User either logs in via facebook or enters their email address and password
  • User presses “My Britizen Score” page and is shown their score page

Result:

  • The user has successfully checked his/her Britizen score

Alternative Paths:

  • The data introduced by the user to Log In is invalid. The user is requested to repeat the process inputting valid data

 

  1. User checks Britizen Score on desktop/laptop

Pre-requisites:

  • User has access to a desktop/laptop
  • User has a Britizen account
  • User is not currently logged in

Process:

  • User navigates to Britizen website
  • User logs in via facebook or entering their email and password
  • User is shown their news feed
  • User selects “My Britizen Score” and is shown their score

Result:

  • The user has successfully checked his/her Britizen score

Alternative Paths:

  • The data introduced by the user to Log In is invalid. The user is requested to repeat the process inputting valid data

 

  1. User joins a group

Pre-requisites:

  • User has a Britizen account
  • User is logged in and on the home page

Process:

  • User navigates to the group’s page by searching
  • User clicks request to join
  • Group admin is notified of request and makes a decision about it

Result:

  • The admin of the group accepts the request and the user has successfully joined the group. User is notified

Alternative Paths:

  • The admin of the group declines the request to join. User is notified

 

  1. User sends a friend request

Pre-Requisites:

  • User has a britizen account
  • User is logged in and on the home page
  • User has a friend they want to send a request to

Process:

  • User searches for their friend
  • User finds their friend’s profile
  • User clicks send a friend request button
  • Potential friend is notified of request and makes a decision about it

Result:

  • The potential friend accepts the request and the user is now his friend. User is notified

Alternative Paths:

  • The potential friend declines the friend request. User is not notified about this for privacy reasons

 

  1. User checks friends score

Pre-requisites:

  • User has a Britizen Account
  • User has a friend on Britizen

Process:

  • User searches for their friend on Britizen
  • User views their friend’s profile which includes their score

Result:

  • User has successfully checked his friends score.

Alternative Paths:

  • No alternative paths as scores will be public for any friend.

 

  1. User writes and shares a post

Pre-requisites:

  • User has a Britizen Account
  • User has logged in to the system.

Process:

  • User writes the contents of the new post in the correspondent text box. The user can include references and links to other websites or videos.
  • User clicks on the Post button.

Result:

  • User has created a new post and now it is available for all his friends.

Alternative Paths:

  • User decides to not create the post and clicks the Cancel button. The content of the post is deleted.

Analysis of Similar Systems

In this post we are going to analyze other similar websites and applications that we can find related to the kind of social network we aim to develop.

We will discuss its main features in order to get a general view of the current state of art, know what has been done, what these applications do, and how they relate to our project.

Facebook

Being one of the biggest social networks [1] , Facebook has all the features this kind of application should include.

current news feed.png

Users can check the last updates of the other users through a responsive and interactive timeline, being able to add comments and share their feelings, videos, articles or any other kind of information.

5589-Screenshot_20141230204856

In order to be included on the contacts network of a user, a “Friend request” must be accepted. The search engine eases the process of making new friends, suggesting new contacts based on the current ones of the user. The site allows to access and navigate across the pictures collection of the users, structured by subfolders. Facebook also stores personal information about the users, used for online advertising purposes (one of its biggest revenue sources).

The use of this third party information led to the introduction of a credit rating service run by Facebook in which users are given a score in order to determine whether they are a trust worthy option when giving financial credits.

In February of 2016, Facebook announced they would stop this project and service due to regulatory and consumer concerns [2].  They also stated that they would put restrictions to the amount of information third parties would be able to get from their databases.

This aspect will be taken into account in our project, and will be more explained in following posts, such as Mining financial and social scores from social network data.

Link: https://facebook.com/

MySpace

MySpace used to be the most important social network before the appearance of the new generation SNS such as Facebook. While Facebook was created to be a private social network for friends and family [3], MySpace followed the approach of being a public portal for people where you can share your tastes, recommendations, and other information you want to share, available for everyone.

Captura de pantalla (171)

MySpace allows user to customize the interface more deeply, changing the colour background, the page layout, or adding plug-ins such as music players.

Right now, after being bought by several parties, MySpace is a portal were people can publicly share their favorite music Playlists, portfolio and personal connections.

It has an attractive interface and includes features to browse to music and videos online from the website, as well as the last news about celebrities.

Captura de pantalla (170)

Link: https://myspace.com/

Sesame Credit

Sesame Credit is the financial wing of Alibaba, the biggest online shopping platform of China.

According to an article by BBC [4], the idea is that by 2020, the use of this platform will be compulsory for all Chinese citizens. This way the Government will have a database with information about their financial statements and other personal data such as the kind of contacts they have, their ideology or the activities they do.

Right now, Sesame Credit is used by Chinese citizens as a platform to obtain a credit score that will be used by banks and other financial entities in order to determine whether a person is suitable and trustworthy for a loan. To calculate this score, aspects such as the time to return previous loans back, general financial condition, number of friends who use the application and their consume are taken into account. Users are encouraged to compare their scores, introducing a gamification component to make it more appealing.

chinese-sesame-credit-score-e1450891637339

The site offers different ways of visualization that allow users understand in which aspects they are stronger and which ones need to be improved.

Britizen is based on the idea that comes with Sesame Credit, taking it to another level, exaggerating this social score and control component, where the application of Government values on the user’s daily lives is translated into higher scores, benefits and rewards.

If you are interesed on Sesame Credit or Credit Scores and want to know more about it, again, refer to the post Mining financial and social scores from social network data.

Link: https://www.xin.xin/#/home

Social Credit System

This is the proposed initiative by the Chinese Government to create a citizen reputation system [5]. Making use of personal, social and financial data, each user will be given a score representing how good citizen he is, focusing on four areas: administrative affairs, commercial activities, social behavior and judicial system.

This system is not finished yet, but it is closely related to Sesame Credit and its credit score system.

Quizzle

Similar to Sesame Credit but with a different approach, this application allows users to obtain a credit score and report. This score can be applied in different perspectives such as Payment History, Age and Type of Credit, % of Credit Limit Used, Total Balances/Debt, Recent Credit Behavior or Available Credit.

Quizzle

This application is justified as experts recommend to check the credit report and score before refinancing a house or buying a new one. The app, available for mobile platforms, includes features to estimate home-value and obtain personalized mortgage recommendations.

Using this app, it is possible to obtain a general view of the current financial state and stablish and manage payment plans easily.

credit-report-score-efx

Link: https://www.quizzle.com/


References

  1. Lifewire. 2017. The Top 25 Social Networking Sites People Are Using. Available at: https://www.lifewire.com/top-social-networking-sites-people-are-using-3486554. [Accessed 11 April 2017].
  2. Zennon Kapron. 2016. Forbes. Available at: https://www.forbes.com/sites/zennonkapron/2016/03/17/measuring-credit-how-baidu-alibaba-and-tencent-may-succeed-where-facebook-failed/. [Accessed 11 April 2017].
  3. Reference. 2017. What is the difference between MySpace and Facebook? | Reference.com. Available at: https://www.reference.com/technology/difference-between-myspace-facebook-d53c1627002a5496. [Accessed 11 April 2017].
  4. BBC. 2017. China ‘social credit’: Beijing sets up huge system – BBC News. Available at: http://www.bbc.com/news/world-asia-china-34592186. [Accessed 11 April 2017].
  5. Wikipedia. 2017. Social Credit System – Wikipedia. Available at: https://en.wikipedia.org/wiki/Social_Credit_System. [Accessed 11 April 2017].