{"id":542,"date":"2018-05-02T14:10:56","date_gmt":"2018-05-02T13:10:56","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/aura\/?p=542"},"modified":"2018-05-04T20:06:41","modified_gmt":"2018-05-04T19:06:41","slug":"brand-identity","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/2018\/05\/02\/aura-brand-identity\/","title":{"rendered":"Brand identity"},"content":{"rendered":"

As Aura<\/span> is based on the seven layers of energy theory, all the identity of our business<\/strong> reflects it. Therefore, we have created a logo with the word Aura itself that incorporates the colours used to represent each of energy layers. The brand is colourful and bright<\/strong> as the purpose of the application we intend to deliver.<\/p>\n

The main colour and more external is the violet<\/strong>, which is known as the high-frequency spiritual energy. Some people believe\u00a0that it is related to the knowledge, harmony and healing<\/strong>. Thus, it is not a random choice to use that colour as the predominant in the business identity.<\/p>\n

Below, you can find the sample of the logo for general use<\/strong>,\u00a0the icon<\/strong> that will be shown in the browser\u00a0tabs and mobile apps of Aura application, and also the hexadecimal colour scheme.<\/p>\n

\"Aura<\/a>
Figure 1 – Aura logo<\/figcaption><\/figure>\n
\"\"<\/a>
Figure 2 – Aura icon<\/figcaption><\/figure>\n

Hexadecimal colour scheme:<\/h4>\n

<\/i><\/span>\u00a0#800080<\/p>\n

<\/i><\/span> #026cc7<\/p>\n

<\/i><\/span> #00fbff<\/p>\n

<\/i><\/span> #1cef26<\/p>\n

<\/i><\/span> #fdee21<\/p>\n

<\/i><\/span> #f89223<\/p>\n

<\/i><\/span> #aa0000<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

As Aura is based on the seven layers of energy theory, all the identity of our business reflects it. Therefore, we have created a logo with the word Aura itself that incorporates the colours used to represent each of energy layers. The brand is colourful and bright as the purpose …<\/p>\n","protected":false},"author":2978,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[6,40,53,43,41,42,47],"class_list":["post-542","post","type-post","status-publish","format-standard","hentry","category-identity","tag-aura","tag-brand","tag-business","tag-icon","tag-identity","tag-logo","tag-marketing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/users\/2978"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":12,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"predecessor-version":[{"id":838,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts\/542\/revisions\/838"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}