{"id":351,"date":"2018-04-26T13:40:40","date_gmt":"2018-04-26T12:40:40","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/aura\/?p=351"},"modified":"2018-05-03T23:10:11","modified_gmt":"2018-05-03T22:10:11","slug":"the-business-model-canvas","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/2018\/04\/26\/aura-the-business-model-canvas\/","title":{"rendered":"Business Model canvas"},"content":{"rendered":"<p>The Business Model canvas has been used for small, medium and big companies around the world to create strategies for their business regarding a new product or service, a new project or a whole new enterprise. According to\u00a0[1], &#8220;the nine blocks cover the four main areas of a business: customers, offer, infrastructure, and financial viability&#8221;.<\/p>\n<p><a href=\"https:\/\/canvanizer.com\/canvas\/wyt3EBEul7kH6\">See the 9 blocks diagram<\/a>\u00a0or click on each collapse item below to read the content.<\/p>\n<div class=\"panel-group\" id=\"collapse_e152-c24c\"><div class=\"panel panel-default\">    <div class=\"panel-heading\" role=\"tab\" id=\"heading_citem_fba6-8d2c\">        <h4 class=\"panel-title\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" aria-controls=\"heading_citem_fba6-8d2c\" data-parent=\"#collapse_e152-c24c\" href=\"#citem_fba6-8d2c\">Customer Segments<\/a>        <\/h4>    <\/div>    <div id=\"citem_fba6-8d2c\" class=\"panel-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading_citem_fba6-8d2c\">        <div class=\"panel-body\">\n<p><i class=\"glyphicon glyphicon-user\"><\/i><strong> People<\/strong><\/p>\n<ul>\n<li>Internet users<\/li>\n<\/ul>\n<p><i class=\"glyphicon glyphicon-briefcase\"><\/i> <strong>Business<\/strong><\/p>\n<ul>\n<li>General companies<\/li>\n<li>RH departments<\/li>\n<\/ul>\n<p>        <\/p><\/div>    <\/div><\/div><div class=\"panel panel-default\">    <div class=\"panel-heading\" role=\"tab\" id=\"heading_citem_d0f8-852d\">        <h4 class=\"panel-title\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" aria-controls=\"heading_citem_d0f8-852d\" data-parent=\"#collapse_e152-c24c\" href=\"#citem_d0f8-852d\">Value Proposition<\/a>        <\/h4>    <\/div>    <div id=\"citem_d0f8-852d\" class=\"panel-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading_citem_d0f8-852d\">        <div class=\"panel-body\">\n<p><i class=\"glyphicon glyphicon-user\"><\/i><strong> People<\/strong><\/p>\n<ul>\n<li>Fun way of analysing your personal behaviour on online social networks<\/li>\n<\/ul>\n<p><i class=\"glyphicon glyphicon-briefcase\"><\/i> <strong>Business<\/strong><\/p>\n<ul>\n<li>Custom marketing relying on individual&#8217;s behaviour<\/li>\n<\/ul>\n<p>        <\/p><\/div>    <\/div><\/div><div class=\"panel panel-default\">    <div class=\"panel-heading\" role=\"tab\" id=\"heading_citem_c55e-a6e6\">        <h4 class=\"panel-title\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" aria-controls=\"heading_citem_c55e-a6e6\" data-parent=\"#collapse_e152-c24c\" href=\"#citem_c55e-a6e6\">Key Activities<\/a>        <\/h4>    <\/div>    <div id=\"citem_c55e-a6e6\" class=\"panel-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading_citem_c55e-a6e6\">        <div class=\"panel-body\">\n<p><i class=\"glyphicon glyphicon-heart\"><\/i>\u00a0<strong>Sentiment Analysis<\/strong><\/p>\n<ul>\n<li>Analysis of content based on term found in texts, hashtags and maybe pictures.<\/li>\n<\/ul>\n<p><i class=\"glyphicon glyphicon-pawn\"><\/i> <strong>Gamification<\/strong><\/p>\n<ul>\n<li>Quizzes to attract people registered on social media as Facebook, LinkedIn, Twitter, Google+<\/li>\n<\/ul>\n<p>        <\/p><\/div>    <\/div><\/div><div class=\"panel panel-default\">    <div class=\"panel-heading\" role=\"tab\" id=\"heading_citem_f122-b3ed\">        <h4 class=\"panel-title\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" aria-controls=\"heading_citem_f122-b3ed\" data-parent=\"#collapse_e152-c24c\" href=\"#citem_f122-b3ed\">Customer Relationships<\/a>        <\/h4>    <\/div>    <div id=\"citem_f122-b3ed\" class=\"panel-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading_citem_f122-b3ed\">        <div class=\"panel-body\"><i class=\"glyphicon glyphicon-hand-up\"><\/i> <strong>Automated services<\/strong>\n<ul>\n<li>Users can access the service directly through website or apps and join AURA. Based on each individual&#8217;s information, AURA can suggest what to do (games, products, services etc.<\/li>\n<\/ul>\n<p><i class=\"glyphicon glyphicon-comment\"><\/i><strong>\u00a0Dedicated personal assistance<\/strong><\/p>\n<ul>\n<li>Companies can use the service by themselves but can pay for extra features and personalized assistance regarding their business needs.<\/li>\n<\/ul>\n<p>        <\/p><\/div>    <\/div><\/div><div class=\"panel panel-default\">    <div class=\"panel-heading\" role=\"tab\" id=\"heading_citem_c7c3-a195\">        <h4 class=\"panel-title\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" aria-controls=\"heading_citem_c7c3-a195\" data-parent=\"#collapse_e152-c24c\" href=\"#citem_c7c3-a195\">Key Partners<\/a>        <\/h4>    <\/div>    <div id=\"citem_c7c3-a195\" class=\"panel-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading_citem_c7c3-a195\">        <div class=\"panel-body\"><i class=\"glyphicon glyphicon-globe\"><\/i> <strong>Online Social Networks<\/strong>\n<ul>\n<li>Facebook<\/li>\n<li>Twitter<\/li>\n<li>LinkedIn<\/li>\n<li>Google+<\/li>\n<li>Instagram<\/li>\n<\/ul>\n<p>        <\/p><\/div>    <\/div><\/div><div class=\"panel panel-default\">    <div class=\"panel-heading\" role=\"tab\" id=\"heading_citem_de4d-350e\">        <h4 class=\"panel-title\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" aria-controls=\"heading_citem_de4d-350e\" data-parent=\"#collapse_e152-c24c\" href=\"#citem_de4d-350e\">Key Resources<\/a>        <\/h4>    <\/div>    <div id=\"citem_de4d-350e\" class=\"panel-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading_citem_de4d-350e\">        <div class=\"panel-body\"><i class=\"glyphicon glyphicon-th-large\"><\/i> <strong>Infrastructure<\/strong>\n<ul>\n<li>Servers<\/li>\n<li>Broadband Internet<\/li>\n<li>Computers (PCs, MACs, laptops)<\/li>\n<\/ul>\n<p><i class=\"glyphicon glyphicon-user\"><\/i><strong> Human resources<\/strong><\/p>\n<ul>\n<li>Developers team<\/li>\n<li>Marketing team<\/li>\n<li>Sales team<\/li>\n<\/ul>\n<p>        <\/p><\/div>    <\/div><\/div><div class=\"panel panel-default\">    <div class=\"panel-heading\" role=\"tab\" id=\"heading_citem_a34a-a704\">        <h4 class=\"panel-title\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" aria-controls=\"heading_citem_a34a-a704\" data-parent=\"#collapse_e152-c24c\" href=\"#citem_a34a-a704\">Channels<\/a>        <\/h4>    <\/div>    <div id=\"citem_a34a-a704\" class=\"panel-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading_citem_a34a-a704\">        <div class=\"panel-body\"><i class=\"glyphicon glyphicon-phone\"><\/i> <strong>Website and Mobile Apps<\/strong>\n<ul>\n<li>Online social media integrator with aura score.<\/li>\n<\/ul>\n<p><i class=\"glyphicon glyphicon-send\"><\/i><strong>\u00a0Email marketing<\/strong><\/p>\n<ul>\n<li>Newsletters, quick surveys, new features announcement<\/li>\n<\/ul>\n<p>        <\/p><\/div>    <\/div><\/div><div class=\"panel panel-default\">    <div class=\"panel-heading\" role=\"tab\" id=\"heading_citem_25c4-f2ce\">        <h4 class=\"panel-title\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" aria-controls=\"heading_citem_25c4-f2ce\" data-parent=\"#collapse_e152-c24c\" href=\"#citem_25c4-f2ce\">Cost Structure<\/a>        <\/h4>    <\/div>    <div id=\"citem_25c4-f2ce\" class=\"panel-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading_citem_25c4-f2ce\">        <div class=\"panel-body\"><i class=\"glyphicon glyphicon-gbp\"><\/i><strong>\u00a0Bills and expenses<\/strong>\n<ul>\n<li>Cloud computing services bills<\/li>\n<li>Network provider bills<\/li>\n<li>Power<\/li>\n<li>Developers salaries<\/li>\n<\/ul>\n<p>        <\/p><\/div>    <\/div><\/div><div class=\"panel panel-default\">    <div class=\"panel-heading\" role=\"tab\" id=\"heading_citem_5471-1f57\">        <h4 class=\"panel-title\"><a class=\"accordion-toggle collapsed\" data-toggle=\"collapse\" aria-controls=\"heading_citem_5471-1f57\" data-parent=\"#collapse_e152-c24c\" href=\"#citem_5471-1f57\">Revenue Streams<\/a>        <\/h4>    <\/div>    <div id=\"citem_5471-1f57\" class=\"panel-collapse collapse \" role=\"tabpanel\" aria-labelledby=\"heading_citem_5471-1f57\">        <div class=\"panel-body\"><i class=\"glyphicon glyphicon-bullhorn\"><\/i> Advertising\n<ul>\n<li>CPC &#8211; Cost per click<\/li>\n<li>CPM &#8211; Cost per Mile<\/li>\n<li>CPA &#8211; Cost per Action<\/li>\n<\/ul>\n<p><i class=\"glyphicon glyphicon-star\"><\/i> Subscription fees<\/p>\n<ul>\n<li>Premium account plans<\/li>\n<\/ul>\n<p>        <\/p><\/div>    <\/div><\/div><\/div>\n<p><strong>References<\/strong><\/p>\n<p>[1]\u00a0 A.Osterwalder and\u00a0Y. Pigneu, Business Model Generation, 1st ed.,\u00a0Hoboken, NJ: Wiley, 2013.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Business Model canvas has been used for small, medium and big companies around the world to create strategies for their business regarding a new product or service, a new project or a whole new enterprise. According to\u00a0[1], &#8220;the nine blocks cover the four main areas of a business: customers, &hellip;<\/p>\n","protected":false},"author":2985,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[6,24],"class_list":["post-351","post","type-post","status-publish","format-standard","hentry","category-planning","tag-aura","tag-business-model"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/users\/2985"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":21,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts\/351\/revisions"}],"predecessor-version":[{"id":700,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts\/351\/revisions\/700"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/categories?post=351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/tags?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}