{"id":214,"date":"2018-04-28T12:00:34","date_gmt":"2018-04-28T11:00:34","guid":{"rendered":"http:\/\/generic.wordpress.soton.ac.uk\/aura\/?p=214"},"modified":"2018-05-03T22:49:24","modified_gmt":"2018-05-03T21:49:24","slug":"first-steps","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/2018\/04\/28\/aura-first-steps\/","title":{"rendered":"First steps"},"content":{"rendered":"

The Team Eleven<\/strong><\/span> had the first meeting on 7th March 2018<\/strong>, when each member brought up an idea for a new online social network or web application so we could discuss and choose the best option considering the aspects of value proposition<\/strong>, innovation<\/strong>, profitability<\/strong> and social impact<\/strong>.<\/p>\n

In order to compare the four suggestions, we used the basic criteria from the\u00a0Business Model Canvas<\/strong> (Figure 1) and the SWOT<\/strong> tool (Figure 2), largely utilized for managers applied to businesses and projects.<\/p>\n

\n
\"The<\/a>
Figure 1 – Business Model Canvas<\/figcaption><\/figure>\n

Source: http:\/\/www.business-to-you.com\/swot-analysis<\/p>\n<\/div>\n

\n
\"SWOT<\/a>
Figure 2 – SWOT analysis tool<\/figcaption><\/figure>\n

Source: https:\/\/strategyzer.com\/canvas\/business-model-canvas<\/p>\n<\/div>\n

 <\/p>\n

We created a spreadsheet on Google Drive<\/a> with nine columns related to the Canvas’s blocks and inserted the main information from every idea discussed. Then, we made a SWOT analysis for each of them<\/a> according to the tool methodology.<\/p>\n

The group had a few days to review and study all the ideas so on 15th March 2018<\/strong>\u00a0we would be able to vote for one of them. To be reasonable, each person should not vote for the own suggestion. In the end, two ideas had equal votes: 1)\u00a0Travel Social Network: website and app for services reviews; and 2)\u00a0Platform for sentiment analysis on social network content.<\/strong><\/p>\n

Next day, we had a virtual meeting with our mentor Anna\u00a0Kent-Muller<\/strong>. She helped us to analyse the pros and cons of both proposals, then decide what our project would be. As we had found out that TripAdvisor, the most popular app for travellers, have already developed features for disabled people, we had a unanimous vote for the sentiment analysis platform, considering its innovation characteristic.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Team Eleven had the first meeting on 7th March 2018, when each member brought up an idea for a new online social network or web application so we could discuss and choose the best option considering the aspects of value proposition, innovation, profitability and social impact. In order to …<\/p>\n","protected":false},"author":2978,"featured_media":262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[6,64,65],"class_list":["post-214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-welcome-and-introduction","tag-aura","tag-first-steps","tag-welcome-and-introduction"],"jetpack_featured_media_url":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-content\/uploads\/sites\/271\/2018\/03\/first-step-image.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/users\/2978"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":20,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":692,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/posts\/214\/revisions\/692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/media\/262"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/aura\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}