The Business Model canvas has been used for small, medium and big companies around the world to create strategies for their business regarding a new product or service, a new project or a whole new enterprise. According to [1], “the nine blocks cover the four main areas of a business: customers, offer, infrastructure, and financial viability”.
See the 9 blocks diagram or click on each collapse item below to read the content.
People
- Internet users
Business
- General companies
- RH departments
People
- Fun way of analysing your personal behaviour on online social networks
Business
- Custom marketing relying on individual’s behaviour
Sentiment Analysis
- Analysis of content based on term found in texts, hashtags and maybe pictures.
Gamification
- Quizzes to attract people registered on social media as Facebook, LinkedIn, Twitter, Google+
Automated services
- Users can access the service directly through website or apps and join AURA. Based on each individual’s information, AURA can suggest what to do (games, products, services etc.
Dedicated personal assistance
- Companies can use the service by themselves but can pay for extra features and personalized assistance regarding their business needs.
Online Social Networks
- Google+
Infrastructure
- Servers
- Broadband Internet
- Computers (PCs, MACs, laptops)
Human resources
- Developers team
- Marketing team
- Sales team
Website and Mobile Apps
- Online social media integrator with aura score.
Email marketing
- Newsletters, quick surveys, new features announcement
Bills and expenses
- Cloud computing services bills
- Network provider bills
- Power
- Developers salaries
Advertising
- CPC – Cost per click
- CPM – Cost per Mile
- CPA – Cost per Action
Subscription fees
- Premium account plans
References
[1] A.Osterwalder and Y. Pigneu, Business Model Generation, 1st ed., Hoboken, NJ: Wiley, 2013.