The advent of the Web 2.0 brought the new concept of User Generated Content, which takes part in the social media [1]. Social media include social networking sites like Facebook and Twitter, photo sharing sites like Flickr, Video sharing sites like YouTube and business networking sites like LinkedIn. Social Networking …
With the rise in the capabilities of technology, sentiment analysis is becoming a widely used business tool to evaluate various parameters of the business, such as online marketing success, or the perceived brand image. Existing social media platforms actively employ sentiment analysis to measure the outcome of an advertisement or …
Developing Aura, as a social media over sentiment analysis context, implies to consider some relevant aspects, such as the advantages and challenges of social media and sentiment analysis. There are a rising number of social media offering popular applications to hundreds of millions of active users. Social networks range from …
It has been done several studies about the possibilities of the use of social network platforms for individually elicited real-time wellbeing data. A study undertook by Karlsruhe Institute of Technology (Germany) and The Wharton School, University of Pennsylvania (USA), showed an approach to obtain data by gamifying the measures of …