In order to understand peoples’ attitudes and the relevance of sentiment analysis on social media, a survey was conducted to help us to test people’s acceptance of Aura. The link to the questionnaire was posted on social media platforms like Facebook and LinkedIn and also shared with friends and acquaintances on WhatsApp …
The questions 5 to 11 regards to the evaluation of information related to participant’s self-knowledge, and their expectations about others’ perceptions and opinions about them. We were interested in investigating if participants find online social networks an easy mechanism for sharing their emotions, how accurate is their self-knowledge and if …
The last question of our questionnaire asked people about their acceptance regarding a tool like Aura. Among all, 47 respondents said there are willing to identify their personalities and emotions through gamification method, so there is relatively high acceptance of the service that Aura will provide. In conclusion, according to …
The advent of the Web 2.0 brought the new concept of User Generated Content, which takes part in the social media [1]. Social media include social networking sites like Facebook and Twitter, photo sharing sites like Flickr, Video sharing sites like YouTube and business networking sites like LinkedIn. Social Networking …
With the rise in the capabilities of technology, sentiment analysis is becoming a widely used business tool to evaluate various parameters of the business, such as online marketing success, or the perceived brand image. Existing social media platforms actively employ sentiment analysis to measure the outcome of an advertisement or …
Developing Aura, as a social media over sentiment analysis context, implies to consider some relevant aspects, such as the advantages and challenges of social media and sentiment analysis. There are a rising number of social media offering popular applications to hundreds of millions of active users. Social networks range from …