Opinion mining and sentiment analysis (OMSA) is a technically challenging problem that involves complex Artificial Intelligence (AI) and machine learning and has emerged over the last 15 years. Tools have been around for long to measure various parameters in areas such as the success of a marketing campaign, user engagement, …
With the rise in the capabilities of technology, sentiment analysis is becoming a widely used business tool to evaluate various parameters of the business, such as online marketing success, or the perceived brand image. Existing social media platforms actively employ sentiment analysis to measure the outcome of an advertisement or …
Developing Aura, as a social media over sentiment analysis context, implies to consider some relevant aspects, such as the advantages and challenges of social media and sentiment analysis. There are a rising number of social media offering popular applications to hundreds of millions of active users. Social networks range from …
Selfâknowledge of personality can be defined âas accurate selfâperceptions about how one typically thinks, feels, and behaves, and awareness of how those patterns are interpreted by othersâ [1]. Selfâperceptions have always been an interesting and compelling discussion in psychology and more recently in social media. However, it may be difficult for …
It has been done several studies about the possibilities of the use of social network platforms for individually elicited real-time wellbeing data. A study undertook by Karlsruhe Institute of Technology (Germany) and The Wharton School, University of Pennsylvania (USA), showed an approach to obtain data by gamifying the measures of …