Personas aim to guide the design process and are based on observations and research. It does not serve as a substitute to involving real users in the process. It sets an outline of the goals, motivation, flow, and rewards. Once the personas are defined for the various users of the …
As Aura is based on the seven layers of energy theory, all the identity of our business reflects it. Therefore, we have created a logo with the word Aura itself that incorporates the colours used to represent each of energy layers. The brand is colourful and bright as the purpose …
Based on our personas, we have predicted some possible scenarios of people interacting with the Aura system in order to accomplish specific tasks. Scenario 1: Dave As described in personas, Dave, 22 is a casual internet lurker and a user of Aura. Aura keeps him engaged with its gamification strategies, …
SWOT stands for Strengths, Weakness, Opportunities and Threats. It is a globally used management tool that helps business leaders to predict the best and worse scenarios for a new company or project. It takes into consideration the possible external and internal factor of a company [1] The Team Eleven discussed …
To reach the targeting users and continually expand the Aura business, it is necessary a well planned digital marketing strategy. Successful campaigns should use different techniques to achieve the purpose abovementioned. Herein we explain the strategies we have adopted with a brief conceptualization. Monetization Monetization is an important part that …