SWOT stands for Strengths, Weakness, Opportunities and Threats. It is a globally used management tool that helps business leaders to predict the best and worse scenarios for a new company or project. It takes into consideration the possible external and internal factor of a company [1] The Team Eleven discussed …
The Business Model canvas has been used for small, medium and big companies around the world to create strategies for their business regarding a new product or service, a new project or a whole new enterprise. According to [1], “the nine blocks cover the four main areas of a business: customers, …
To reach the targeting users and continually expand the Aura business, it is necessary a well planned digital marketing strategy. Successful campaigns should use different techniques to achieve the purpose abovementioned. Herein we explain the strategies we have adopted with a brief conceptualization. Monetization Monetization is an important part that …