In order to understand peoples’ attitudes and the relevance of sentiment analysis on social media, a survey was conducted to help us to test people’s acceptance of Aura. The link to the questionnaire was posted on social media platforms like Facebook and LinkedIn and also shared with friends and acquaintances on WhatsApp …
Personas aim to guide the design process and are based on observations and research. It does not serve as a substitute to involving real users in the process. It sets an outline of the goals, motivation, flow, and rewards. Once the personas are defined for the various users of the …
Question 1 investigates the people’s use of social networking sites. The results show that only 4 participants have never used any social networking sites before. Therefore, we can conclude that social network sites are indeed a potential market that attracts many Internet users. Question 2 is about the frequency of use of …
As Aura is based on the seven layers of energy theory, all the identity of our business reflects it. Therefore, we have created a logo with the word Aura itself that incorporates the colours used to represent each of energy layers. The brand is colourful and bright as the purpose …
The questions 5 to 11 regards to the evaluation of information related to participant’s self-knowledge, and their expectations about others’ perceptions and opinions about them. We were interested in investigating if participants find online social networks an easy mechanism for sharing their emotions, how accurate is their self-knowledge and if …
Based on our personas, we have predicted some possible scenarios of people interacting with the Aura system in order to accomplish specific tasks. Scenario 1: Dave As described in personas, Dave, 22 is a casual internet lurker and a user of Aura. Aura keeps him engaged with its gamification strategies, …
The last question of our questionnaire asked people about their acceptance regarding a tool like Aura. Among all, 47 respondents said there are willing to identify their personalities and emotions through gamification method, so there is relatively high acceptance of the service that Aura will provide. In conclusion, according to …
SWOT stands for Strengths, Weakness, Opportunities and Threats. It is a globally used management tool that helps business leaders to predict the best and worse scenarios for a new company or project. It takes into consideration the possible external and internal factor of a company [1] The Team Eleven discussed …
The Business Model canvas has been used for small, medium and big companies around the world to create strategies for their business regarding a new product or service, a new project or a whole new enterprise. According to [1], “the nine blocks cover the four main areas of a business: customers, …
To reach the targeting users and continually expand the Aura business, it is necessary a well planned digital marketing strategy. Successful campaigns should use different techniques to achieve the purpose abovementioned. Herein we explain the strategies we have adopted with a brief conceptualization. Monetization Monetization is an important part that …