As Aura is based on the seven layers of energy theory, all the identity of our business reflects it. Therefore, we have created a logo with the word Aura itself that incorporates the colours used to represent each of energy layers. The brand is colourful and bright as the purpose of the application we intend to deliver.
The main colour and more external is the violet, which is known as the high-frequency spiritual energy. Some people believe that it is related to the knowledge, harmony and healing. Thus, it is not a random choice to use that colour as the predominant in the business identity.
Below, you can find the sample of the logo for general use, the icon that will be shown in the browser tabs and mobile apps of Aura application, and also the hexadecimal colour scheme.
Hexadecimal colour scheme:
#800080
#026cc7
#00fbff
#1cef26
#fdee21
#f89223
#aa0000