Business Model canvas

Business Model canvas

The Business Model canvas has been used for small, medium and big companies around the world to create strategies for their business regarding a new product or service, a new project or a whole new enterprise. According to [1], “the nine blocks cover the four main areas of a business: customers, offer, infrastructure, and financial viability”.

See the 9 blocks diagram or click on each collapse item below to read the content.

People

  • Internet users

Business

  • General companies
  • RH departments

People

  • Fun way of analysing your personal behaviour on online social networks

Business

  • Custom marketing relying on individual’s behaviour

 Sentiment Analysis

  • Analysis of content based on term found in texts, hashtags and maybe pictures.

Gamification

  • Quizzes to attract people registered on social media as Facebook, LinkedIn, Twitter, Google+

Automated services
  • Users can access the service directly through website or apps and join AURA. Based on each individual’s information, AURA can suggest what to do (games, products, services etc.

 Dedicated personal assistance

  • Companies can use the service by themselves but can pay for extra features and personalized assistance regarding their business needs.

Online Social Networks
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Instagram

Infrastructure
  • Servers
  • Broadband Internet
  • Computers (PCs, MACs, laptops)

Human resources

  • Developers team
  • Marketing team
  • Sales team

Website and Mobile Apps
  • Online social media integrator with aura score.

 Email marketing

  • Newsletters, quick surveys, new features announcement

 Bills and expenses
  • Cloud computing services bills
  • Network provider bills
  • Power
  • Developers salaries

Advertising
  • CPC – Cost per click
  • CPM – Cost per Mile
  • CPA – Cost per Action

Subscription fees

  • Premium account plans

References

[1]  A.Osterwalder and Y. Pigneu, Business Model Generation, 1st ed., Hoboken, NJ: Wiley, 2013.

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