{"id":2238,"date":"2014-08-01T14:44:45","date_gmt":"2014-08-01T14:44:45","guid":{"rendered":"http:\/\/memetechnology.org\/?p=3166"},"modified":"2014-08-01T14:44:45","modified_gmt":"2014-08-01T14:44:45","slug":"changing-direction","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/","title":{"rendered":"Changing direction?"},"content":{"rendered":"<p><img src=\"http:\/\/goodcomics.comicbookresources.com\/wp-content\/uploads\/2011\/08\/morrison4.jpg\" alt=\"\" \/><\/p>\n<p>I&#8217;ve been doing a lot of thinking around my participation in the Portus MOOC a few weeks back. This post is an attempt to get my thoughts in order, so\u00a0I apologise in advance for any disjointedness.<\/p>\n<p>First of all, let me edit in some thoughts on locatative gaming, prompted by <a title=\"the Guardian\" href=\"http:\/\/www.theguardian.com\/technology\/2014\/aug\/01\/what-would-social-video-games-look-like-gamers\">a Guardian article on social gaming<\/a> I read today while I should have been bashing this post into shape. Describing the new game from Bungie, Destiny (which is of course a console\u00a0game, not a location based one) she says<\/p>\n<blockquote><p>On a practical level, though, \u201csocial\u201d is a business model. It means content engineered to be \u201cliked\u201d or shared. It means fundamentally we spend anxious time doing free labour for social infrastructures, providing our personal lives, disseminating links, making those platform-holders wealthy with our exhibitionism and interaction. When it comes to games, it\u2019s increasingly on the player to create the meaning in their experience.<\/p>\n<p>And passionate players provide unpaid labor to games development, too: games are being released in beta and updated in public, so that the end product will better meet their needs. Thus the eager front-line beta testers mitigate the expensive risk of developing a commercial tech product, just through the fuel of their social behavior.<\/p>\n<p>[...]<\/p>\n<p>It is social in that business sense: you must collaborate with and keep up with your friends, ensure that your statistics and equipment \u2013 your fitness for competition \u2013 are ever increasing. You participate excitedly in this capitalistic metaphor.<\/p><\/blockquote>\n<p>Having &#8220;played&#8221; <a title=\"Exploring with Ingress\" href=\"http:\/\/memetechnology.org\/2014\/07\/17\/exploring-with-ingress\/\">Ingress<\/a> for a couple of weeks now, I&#8217;m beginning to feel the same frustrations as the author. I simple don&#8217;t have the time and dedication to labour on behalf of Google and for the benefit of my fellow players. I know what I ought to do to have an enjoyable experience is recruit freinds and family into the game so that we can play as a team, or build relationships with other players to do the same. But its too much bother. Its not for my generation, I&#8217;ve concluded.<\/p>\n<p>In the Guardian, Leigh Alexander concludes:<\/p>\n<blockquote><p>I believe in the potential for games to create incredible collaborative environments for play. But let\u2019s think about what a \u201csocial\u201d play experience would look like if it served us, the users, and not the platform, whose only real desire is to have us use it, to have us serve and propagate it, to lend hours of our time to its cold lunar ecosystem.<\/p><\/blockquote>\n<p>What would a locatative game look like, that served\u00a0the users rather than the platform? We&#8217;ll have to wait and see.<\/p>\n<p>Right now though, I&#8217;ve been thinking about how the Portus MOOC might better serve its users. I&#8217;ve been looking at all the comments that were posted by students on the MOOC, and though I&#8217;ve not yet done any proper text analysis, my impression is that the Portus team\u00a0received great praise from participants, but there are\u00a0two apparent challenges for web-based learning:<\/p>\n<ul>\n<li><strong>Spatial and contextual awareness.<\/strong> Comments from participants consistently highlight the difficulty of understanding the spaces involved, their relationship to each other, and their scale. Efforts to understand spaces were further undermined by the struggle to understand the context as the topography and use of space changed during the 500 year period of occupation. Copious maps, plans, 360\/spherical panorama and references to GoogleEarth and Bing Maps failed adequately to mitigate this challenge.<\/li>\n<li><strong>A preference for didactic learning over investigation.<\/strong> Though many participants relished the more autodidactic optional activities, a considerable number expressed discomfort when faced with interpretation tasks where users generated their own content. Peer review was especially daunting.<\/li>\n<\/ul>\n<p>My supervisor, Graeme Earl already addressed the first point in <a title=\"Southampton MOOCs blog\" href=\"http:\/\/moocs.southampton.ac.uk\/portus\/2014\/06\/24\/build-portus\/\">his post on the Portus MOOC blog<\/a>. Therein he says:<\/p>\n<blockquote><p>Some of you have already used ingenious methods, such as pacing out the size of a canal on your driveway or finding household objects similar to those we find at Portus. This is fabulous and please keep sharing these ideas \u2013 it is really helpful for us and for other learners.<\/p>\n<p>But what do we do if we want to immerse you in the site as it is today, and as it was in the past? I would like you to imagine the buildings towering above you, to feel as though you are walking the streets and avenues in the footsteps of the Roman sailors, warehouse workers, slaves and traders that walked there two thousand years ago. You did this in textual form fantastically already in the<a href=\"https:\/\/www.futurelearn.com\/courses\/portus\/steps\/11410\/progress\">First Century discussion<\/a> in week one and in the <a href=\"https:\/\/www.futurelearn.com\/courses\/portus\/steps\/10846\/progress\">Summary of the Week<\/a> in week five, and it would be great if you continued to produce image or audio versions and share them on the <a href=\"https:\/\/www.flickr.com\/groups\/portus\">Flickr group pool<\/a>.<\/p><\/blockquote>\n<p>We&#8217;ve been thinking about how, for the next run of the Portus MOOC, we might\u00a0lift our model of Portus off the page, take it out of the tiny\u00a0window of the average computer monitor.<\/p>\n<p>Imagine this.<\/p>\n<p>Armed with a smartphone (loaded with a simple app that we create), one of our MOOC participants takes a walk, where-ever they live, and finds a piece of ground of a reasonable size, a park perhaps, or a school playing field, or a parking lot even. As long as it\u2019s reasonably clear of obstructions it should be fine. They walk around the field pacing out as large a rectangle as they can, using the smart-phone\u2019s GPS function to define and log each of the four corners. The app (or maybe its an HTML5 webapp, so they (and we) don\u2019t have to worry about app-stores) tells them how the area they\u2019ve measured out compares to the area of the Portus site.<\/p>\n<p>Then (and here is the clever bit) the app scales everything we know about the real Portus to the area they\u2019ve described. Using the app, and maybe some physical markers of their own, they can locate the intersections of the streets, and the locations and sizes of buildings that we\u2019ve excavated. The app would allow them to map the changes that took place over time too, so that could plan out Then they can walk those streets, and the app can help them visualise the building they are walking past, and how goods (and people) moved from one space to another on their journeys in and out of the Port.<\/p>\n<p>When I say visualise, I bet you are thinking they hold their phone up and, looking through the screen, see 3D models that we\u2019ve made of the buildings in AR. I guess it\u2019s a possibility, but we\u2019re beginning to push at the limits of the technology here: Smartphone GPS has been getting better, but most phones are likely to deliver something accurate only to between three meters and nine, and what with level changes on the site they are doing this, and at Portus, I fear that an AR presentation might end up with so many visual glitches that it becomes off-putting rather than insightful and inspiring.<\/p>\n<p>So\u00a0actually I\u2019m thinking there is a better learning outcome by making them do it all in their heads. I like the idea of \u00a0learning that visualisation starts in the imagination, not at the 3D modelling interface. Grant Morrison, who wrote the challenging comic <em>The Invisibles<\/em>, coined the term Fictionsuit to describe a method\u00a0by which an author interacts with the characters in his (or her) diegesis by becoming a character in the diegesis. In a way, this is what\u00a0the MOOC asked students to do the &#8220;First century discussion&#8221; that Graeme referred to in his post. Some participants (according to the comments) were more comfortable than others with this exercise, but I&#8217;m convinced its a vital tool for interpreting archaeological evidence and learning about exploring a world that can, in a very literal sense, only be a creation of our collective imaginations.<\/p>\n<p>In another way, game avatars\u00a0are fictionsuits\u00a0too. Whether they are created by authors of the game, like John Marston in Red Dead Redemption, customisable creations of the player as in Skyrim, or held entirely within the imagination of the player as in Dear Esther.<\/p>\n<p>But there&#8217;s a dichotomy between the exercise of imagination, and the &#8220;truth&#8221; of an academic paper or computer model.\u00a0And the evidence of the comments betrays, among participants on the MOOC, a preference for passive acceptance of an expert&#8217;s model over willingness to imagine a model of their own.<\/p>\n<p>So I&#8217;m thinking about how we might use game mechanics to:<\/p>\n<ul>\n<li>Immerse participants in the geo-spatial relationships of different parts of the site. Exploring it by moving from place to place on a map (or even a scale recreation of that map in a real-word space) to access different content.<\/li>\n<li>Encourage the creation of fictionsuits to explore the possibilities of\u00a0how the site might have worked<\/li>\n<li>Share (and even evaluate) interpretations of the site and the evidence<\/li>\n<\/ul>\n<p>That last, the sharing and evaluation of interpretation is a particular challenge, the\u00a0game mechanic\u00a0solution to which might be in some work I looked at yesterday. Without wanting to reveal\u00a0too much about the project of a colleague I only just met, I was introduced to a team which is working of using game mechanics to create <a title=\"Paper\" href=\"http:\/\/www.dagstuhl.de\/Materials\/Files\/09\/09271\/09271.BizerChristian.Slides.pdf\">Linked Data<\/a> for an enormous \u00a0corpus, and also evaluate learning. It strikes me that this methodology could be incredibly useful for MOOCs. Yes, it uses game-play to source un-paid labour, just like the social games that Leigh Alexander was berating in today&#8217;s Guardian, but it does offer the intrinsic reward of actual, real learning.<\/p>\n<p>I&#8217;m still trying to synthesize all this into a coherent project, but I do think I&#8217;m getting somewhere.<\/p>\n<p>Please do comment if this all feels like nonsense though.<\/p><br \/>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/memetechnology.wordpress.com\/3166\/\"><img alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3166\/\" \/><\/a> <img alt=\"\" border=\"0\" src=\"http:\/\/pixel.wp.com\/b.gif?host=memetechnology.org&#038;blog=43249545&amp;%23038;post=3166&amp;%23038;subd=memetechnology&amp;%23038;ref=&amp;%23038;feed=1\" width=\"1\" height=\"1\" \/>","protected":false},"excerpt":{"rendered":"<p>I&rsquo;ve been doing a lot of thinking around my participation in the Portus MOOC a few weeks back. This post is an attempt to get my thoughts in order, so&nbsp;I apologise in advance for any disjointedness. First of all, let &hellip; <a href=\"http:\/\/memetechnology.org\/2014\/08\/01\/changing-direction\/\">Continue reading <span>&rarr;<\/span><\/a><img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/pixel.wp.com\/b.gif?host=memetechnology.org&amp;blog=43249545&amp;post=3166&amp;subd=memetechnology&amp;ref=&amp;feed=1\" width=\"1\" height=\"1\"><\/p>\n","protected":false},"author":337,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[84,353,433,473,652],"class_list":["post-2238","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-archeology","tag-games","tag-interpretation","tag-learning","tag-portus-project","column","threecol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changing direction? - Archaeology Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changing direction? - Archaeology Blogs\" \/>\n<meta property=\"og:description\" content=\"I&rsquo;ve been doing a lot of thinking around my participation in the Portus MOOC a few weeks back. This post is an attempt to get my thoughts in order, so&nbsp;I apologise in advance for any disjointedness. First of all, let &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/\" \/>\n<meta property=\"og:site_name\" content=\"Archaeology Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-01T14:44:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/goodcomics.comicbookresources.com\/wp-content\/uploads\/2011\/08\/morrison4.jpg\" \/>\n<meta name=\"author\" content=\"Matthew Tyler-Jones\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Tyler-Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/08\\\/01\\\/changing-direction\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/08\\\/01\\\/changing-direction\\\/\"},\"author\":{\"name\":\"Matthew Tyler-Jones\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\"},\"headline\":\"Changing direction?\",\"datePublished\":\"2014-08-01T14:44:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/08\\\/01\\\/changing-direction\\\/\"},\"wordCount\":1638,\"image\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/08\\\/01\\\/changing-direction\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/goodcomics.comicbookresources.com\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/morrison4.jpg\",\"keywords\":[\"Archeology\",\"Games\",\"Interpretation\",\"Learning\",\"Portus Project\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/08\\\/01\\\/changing-direction\\\/\",\"url\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/08\\\/01\\\/changing-direction\\\/\",\"name\":\"Changing direction? 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In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&amp;Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\\\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&amp;Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.\",\"sameAs\":[\"http:\\\/\\\/memetechnology.wordpress.com\\\/\"],\"url\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/author\\\/matthew-tyler-jones\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Changing direction? - Archaeology Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/","og_locale":"en_US","og_type":"article","og_title":"Changing direction? - Archaeology Blogs","og_description":"I&rsquo;ve been doing a lot of thinking around my participation in the Portus MOOC a few weeks back. This post is an attempt to get my thoughts in order, so&nbsp;I apologise in advance for any disjointedness. First of all, let &hellip; Continue reading &rarr;","og_url":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/","og_site_name":"Archaeology Blogs","article_published_time":"2014-08-01T14:44:45+00:00","og_image":[{"url":"http:\/\/goodcomics.comicbookresources.com\/wp-content\/uploads\/2011\/08\/morrison4.jpg","type":"","width":"","height":""}],"author":"Matthew Tyler-Jones","twitter_misc":{"Written by":"Matthew Tyler-Jones","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/#article","isPartOf":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/"},"author":{"name":"Matthew Tyler-Jones","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"headline":"Changing direction?","datePublished":"2014-08-01T14:44:45+00:00","mainEntityOfPage":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/"},"wordCount":1638,"image":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/#primaryimage"},"thumbnailUrl":"http:\/\/goodcomics.comicbookresources.com\/wp-content\/uploads\/2011\/08\/morrison4.jpg","keywords":["Archeology","Games","Interpretation","Learning","Portus Project"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/","url":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/","name":"Changing direction? - Archaeology Blogs","isPartOf":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website"},"primaryImageOfPage":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/#primaryimage"},"image":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/#primaryimage"},"thumbnailUrl":"http:\/\/goodcomics.comicbookresources.com\/wp-content\/uploads\/2011\/08\/morrison4.jpg","datePublished":"2014-08-01T14:44:45+00:00","author":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"breadcrumb":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/#primaryimage","url":"http:\/\/goodcomics.comicbookresources.com\/wp-content\/uploads\/2011\/08\/morrison4.jpg","contentUrl":"http:\/\/goodcomics.comicbookresources.com\/wp-content\/uploads\/2011\/08\/morrison4.jpg"},{"@type":"BreadcrumbList","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/08\/01\/changing-direction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/"},{"@type":"ListItem","position":2,"name":"Changing direction?"}]},{"@type":"WebSite","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website","url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/","name":"Archaeology Blogs","description":"Archaeology Blogs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e","name":"Matthew Tyler-Jones","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","caption":"Matthew Tyler-Jones"},"description":"I came to cultural heritage via five years working at Midland Bank when I left school. In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&amp;Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&amp;Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.","sameAs":["http:\/\/memetechnology.wordpress.com\/"],"url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/author\/matthew-tyler-jones\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/2238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/users\/337"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/comments?post=2238"}],"version-history":[{"count":0,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/2238\/revisions"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/media?parent=2238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/categories?post=2238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/tags?post=2238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}