{"id":1932,"date":"2014-04-25T15:56:43","date_gmt":"2014-04-25T15:56:43","guid":{"rendered":"http:\/\/memetechnology.org\/?p=3062"},"modified":"2014-04-25T15:56:43","modified_gmt":"2014-04-25T15:56:43","slug":"another-look-at-my-gamer-data","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/","title":{"rendered":"Another look at my gamer data"},"content":{"rendered":"Click to view slideshow.<\/a>\n

I’m still wrestling with R and wishing I was a natural (or maybe just a more experienced) coder. Everything takes so long to work out and to actually do. Last time<\/a> I shared the results, I was just looking at the top-line data that iSurvey shares. This time I’ve downloaded the data and sucked it into R<\/a>, the command line based stats language.<\/p>\n

I start off looking at the basics. What is the size of my DataFrame (as it’s called in R)?<\/p>\n

> dim(ghb)
\n[1] 193 89
\n> nrow(ghb)
\n[1] 193
\n> ncol(ghb)
\n[1] 89<\/p><\/blockquote>\n

There we go, its 193 by 89, or 193 rows by 89 columns. Now more that 200 people actually responded to the survey, but not everybody completed it, so to keep things simple, I only downloaded those who had completed it. But I discovered there were still gaps in the data, and here’s a case in point:<\/p>\n

The first question I asked was a list of games, against which respondents could select from six categories:<\/p>\n\n\n\n
Never heard of it<\/td>\nNot played it and don’t want to<\/td>\nNot played it but I’d like to<\/td>\nPlayed it found it boring<\/td>\nPlayed it and enjoyed it<\/td>\nI still enjoy playing it<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

When I composed this question I had two intentions in mind. Firstly, to offer a simple question to ease people into doing the survey, so they would be less challenged by the more esoteric questions I attempted later. Secondly, I just wanted to get an idea of the participants awareness of a number of different games and types of games. Thus the list of games was somewhat esoteric, with games I knew were popular, and games I’d only come across through my study. This is how that list appears in R:<\/p>\n

[12] “Minecraft”
\n[13] “Red.Dead.Redemption”
\n[14] “Papa.Sangre”
\n[15] “I.Love.Bees”
\n[16] “Elder.Scrolls..Skyrim”
\n[17] “Cut.the.Rope”
\n[18] “Zombie.Run”
\n[19] “World.of.Warcraft”
\n[20] “The.Sims”
\n[21] “Just.Dance”
\n[22] “Ingress”
\n[23] “Dear.Esther”<\/p><\/blockquote>\n

I mentioned how the games compared in my earlier post<\/a>. But since composing the survey I realized it should be quite easy to convert the categories into numbers and and total up individuals’ awareness of these games into a notional continuous numerical “game awareness score.” That might prove a statistically useful measure of a question I purposefully didn’t<\/em> ask (which might have been: How interested in games are you? Not at all—–>Pro Gamer) against which I might be able to correlate certain play preferences, maybe even proving or disproving the oft-heard cry “Real gamers don’t play Angry Birds<\/em>“! (An aside – I like this comic representation of a similar argument<\/a>).<\/p>\n

So after some frustration I come up these two lines of code for R:<\/p>\n

ghb$ludic.interest <- round(rowSums(ghb[12:23])\/72, 2)
\nhist(ghb$ludic.interest, col = “firebrick3″, xlab = “Notional score”, main = “Ludic Interest”)<\/p><\/blockquote>\n

Which creates a new array of values(rounded to two decimal places) between zero and one (where one = “true gamer”), then plots the results in a histogram thus:<\/p>\n

\"hist(ghb$ludicity)\"<\/a><\/p>\n

Not entirely “normal” but getting there, with a positive skew, but nothing too dreadful. A set of data I can work with.<\/p>\n

Or can I? Because when I look at the values in the vector\u00a0itself I find that a small number of values are coming up “NA”. Whats going on? It turns out that some respondents didn’t select any of the categories for some of the games. And if they miss out just one game, their Ludic Interest value is screwed. It’s not too bad for this vector, but I can only assume there are other questions, where other respondents have chosen not to select an\u00a0answer. And I try to correlate those vectors with this one, more and more answers will come up “NA”.<\/p>\n

What should I do? The easiest thing to do would be to remove any respondent who has has any missing data:<\/p>\n

> newdata <- na.omit(ghb)
\n> dim(newdata)
\n[1] 94 90<\/p><\/blockquote>\n

And bamm! At a stroke my sample size tumbles down from 193, to 94. How badly will that effect my analysis? Lets redraw that histogram with the reduced dataset:<\/p>\n

\"hist(newdata$ludicity)\"<\/a><\/p>\n

Hmmm, a bit more comb-like, almost bi-modal. Worrying.<\/p>\n

So, can I deal with the missing data in other ways, changing it to zero for example? That might be (just about) acceptable for converting the categorical data in this particular question into a Ludic interest score, but may not be acceptable for the other instances of missing data. Ohhhhh maths is hard!<\/p>\n

Oh curse you, respondents! Why could you just have answered all the questions properly? And why didn’t iSurvey remove you when I asked it to strip out incomplete surveys?<\/p>\n

This post on\u00a0Stack Exchange<\/a> is the most useful introduction\u00a0I’ve discovered so far about the mysteries of imputation. \u00a0But I’ll leave that for another day. In the meantime, I’ll work with my 94 complete responses.<\/p>
\"\"<\/a> \"\"","protected":false},"excerpt":{"rendered":"

I’m still wrestling with R and wishing I was a natural (or maybe just a more experienced) coder. Everything takes so long to work out and to actually do. Last time I shared the results, I was just looking at … Continue reading →<\/span><\/a>\"\"<\/p>\n","protected":false},"author":337,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[353,696],"class_list":["post-1932","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-games","tag-research","column","threecol"],"yoast_head":"\nAnother look at my gamer data - Archaeology Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Another look at my gamer data - Archaeology Blogs\" \/>\n<meta property=\"og:description\" content=\"I’m still wrestling with R and wishing I was a natural (or maybe just a more experienced) coder. Everything takes so long to work out and to actually do. Last time I shared the results, I was just looking at … Continue reading →\" \/>\n<meta property=\"og:url\" content=\"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Archaeology Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-25T15:56:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/memetechnology.files.wordpress.com\/2014\/04\/histghbludicity.jpeg?w=300&h=300\" \/>\n<meta name=\"author\" content=\"Matthew Tyler-Jones\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Tyler-Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/\"},\"author\":{\"name\":\"Matthew Tyler-Jones\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\"},\"headline\":\"Another look at my gamer data\",\"datePublished\":\"2014-04-25T15:56:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/\"},\"wordCount\":819,\"image\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/memetechnology.files.wordpress.com\\\/2014\\\/04\\\/histghbludicity.jpeg?w=300&h=300\",\"keywords\":[\"Games\",\"research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/\",\"url\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/\",\"name\":\"Another look at my gamer data - Archaeology Blogs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/memetechnology.files.wordpress.com\\\/2014\\\/04\\\/histghbludicity.jpeg?w=300&h=300\",\"datePublished\":\"2014-04-25T15:56:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/#primaryimage\",\"url\":\"http:\\\/\\\/memetechnology.files.wordpress.com\\\/2014\\\/04\\\/histghbludicity.jpeg?w=300&h=300\",\"contentUrl\":\"http:\\\/\\\/memetechnology.files.wordpress.com\\\/2014\\\/04\\\/histghbludicity.jpeg?w=300&h=300\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/25\\\/another-look-at-my-gamer-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Another look at my gamer data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#website\",\"url\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/\",\"name\":\"Archaeology Blogs\",\"description\":\"Archaeology Blogs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\",\"name\":\"Matthew Tyler-Jones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g\",\"caption\":\"Matthew Tyler-Jones\"},\"description\":\"I came to cultural heritage via five years working at Midland Bank when I left school. In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\\\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.\",\"sameAs\":[\"http:\\\/\\\/memetechnology.wordpress.com\\\/\"],\"url\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/author\\\/matthew-tyler-jones\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Another look at my gamer data - Archaeology Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/","og_locale":"en_US","og_type":"article","og_title":"Another look at my gamer data - Archaeology Blogs","og_description":"I’m still wrestling with R and wishing I was a natural (or maybe just a more experienced) coder. Everything takes so long to work out and to actually do. Last time I shared the results, I was just looking at … Continue reading →","og_url":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/","og_site_name":"Archaeology Blogs","article_published_time":"2014-04-25T15:56:43+00:00","og_image":[{"url":"http:\/\/memetechnology.files.wordpress.com\/2014\/04\/histghbludicity.jpeg?w=300&h=300","type":"","width":"","height":""}],"author":"Matthew Tyler-Jones","twitter_misc":{"Written by":"Matthew Tyler-Jones","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/#article","isPartOf":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/"},"author":{"name":"Matthew Tyler-Jones","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"headline":"Another look at my gamer data","datePublished":"2014-04-25T15:56:43+00:00","mainEntityOfPage":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/"},"wordCount":819,"image":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/#primaryimage"},"thumbnailUrl":"http:\/\/memetechnology.files.wordpress.com\/2014\/04\/histghbludicity.jpeg?w=300&h=300","keywords":["Games","research"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/","url":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/","name":"Another look at my gamer data - Archaeology Blogs","isPartOf":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website"},"primaryImageOfPage":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/#primaryimage"},"image":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/#primaryimage"},"thumbnailUrl":"http:\/\/memetechnology.files.wordpress.com\/2014\/04\/histghbludicity.jpeg?w=300&h=300","datePublished":"2014-04-25T15:56:43+00:00","author":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"breadcrumb":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/#primaryimage","url":"http:\/\/memetechnology.files.wordpress.com\/2014\/04\/histghbludicity.jpeg?w=300&h=300","contentUrl":"http:\/\/memetechnology.files.wordpress.com\/2014\/04\/histghbludicity.jpeg?w=300&h=300"},{"@type":"BreadcrumbList","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/25\/another-look-at-my-gamer-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/"},{"@type":"ListItem","position":2,"name":"Another look at my gamer data"}]},{"@type":"WebSite","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website","url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/","name":"Archaeology Blogs","description":"Archaeology Blogs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e","name":"Matthew Tyler-Jones","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","caption":"Matthew Tyler-Jones"},"description":"I came to cultural heritage via five years working at Midland Bank when I left school. In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.","sameAs":["http:\/\/memetechnology.wordpress.com\/"],"url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/author\/matthew-tyler-jones\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/1932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/users\/337"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/comments?post=1932"}],"version-history":[{"count":0,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/1932\/revisions"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/media?parent=1932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/categories?post=1932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/tags?post=1932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}