{"id":1914,"date":"2014-04-10T14:19:38","date_gmt":"2014-04-10T14:19:38","guid":{"rendered":"http:\/\/memetechnology.org\/?p=3059"},"modified":"2014-04-10T14:19:38","modified_gmt":"2014-04-10T14:19:38","slug":"the-chess-experience","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/","title":{"rendered":"The CHESS Experience"},"content":{"rendered":"<p>Why haven&#8217;t I discovered this before? Last week\u00a0an email from the Guardian Cultural network pointed me to a headline reading &#8220;<a title=\"The Guardian Professionals Network\" href=\"http:\/\/www.theguardian.com\/culture-professionals-network\/culture-professionals-blog\/2014\/apr\/04\/story-augmented-reality-technology-museums?CMP=new_1194\">Tell me a story: augmented reality technology in museums<\/a>&#8220;. Now augmented reality articles are two a penny, but &#8220;tell me a story&#8221; had me intrigued. So I clicked through, and got very excited reading the stand-first, which said &#8220;Storytelling is key to the museum experience, so what do you get when you add tech? Curator-led, non-linear digital tales.&#8221;<\/p>\n<p>&#8220;Non-linear&#8221;?! that&#8217;s a phrase very close to my heart, so I&#8217;ve spent all morning reading about the <a title=\"Project website\" href=\"http:\/\/www.chessexperience.eu\/v2\/\">CHESS Experience<\/a> project.<\/p>\n<p>(Well I spent some of\u00a0my morning thinking &#8220;Oh no, that&#8217;s what I wanted to do! How come Southampton University isn&#8217;t part of <em>that<\/em> project? Why didn&#8217;t I do my PhD at Nottingham? That&#8217;s where all the <a title=\"The Invisible Hand \u2013 Blast Theory\" href=\"http:\/\/memetechnology.org\/2014\/02\/27\/the-invisible-hand-blast-theory\/\">cool kids<\/a> hang out, apparently.&#8221; But having wallowed in a bit a self-pity, I got back to reading.)<\/p>\n<p>CHESS stands for Cultural Heritage Experiences through Socio-personal interactions and Storytelling, which sounds right up my street. And the project\u00a0summary says &#8220;An approach for cultural heritage institutions (e.g. museums) would be to capitalize on the pervasive use of interactive digital content and systems in order to offer experiences that connect to their visitors\u2019 interests, needs, dreams, familiar faces or places; in other words, to the personal narratives they carry with them and, implicitly or explicitly, build when visiting a cultural site.&#8221; This is all good stuff.<\/p>\n<p>But actually the reality of the project so far doesn&#8217;t seem quite as exciting as I&#8217;d hoped. The &#8220;personalised&#8221; story in\u00a0<a href=\"http:\/\/www.chessexperience.eu\/v2\/publications-and-media\/scientific-papers\/category\/9-2013.html?download=50:a-digital-look-at-physical-museum-exhibits-designing-personalized-stories-with-handheld-augmented-reality-in-museums\">A Digital Look at Physical Museum Exhibits: Designing Personalized Stories with Handheld Augmented Reality in Museums<\/a>, seems rather to be just two presentations of story, one for children (in which, for example, the eyes of the remnant head of a statue of Medusa glow scarily) and one for adults (wherein the possible shape of the whole statue fills in the gaps between the pieces). \u00a0<a title=\"PDF\" href=\"http:\/\/www.chessexperience.eu\/v2\/publications-and-media\/scientific-papers\/category\/9-2013.html?download=42:a-life-of-their-own-museum-visitor-personas-penetrating-the-design-lifecycle-of-a-mobile-experience\">A Life of Their Own: Museum Visitor Personas Penetrating the Design Lifecycle of a Mobile Experience<\/a>, discusses visitors preparing for their visit by completing a short quiz on the museum&#8217;s website. When they arrive their mobile device will offer them a stories design for a limited list of &#8220;personas.&#8221;\u00a0This isn&#8217;t personalisation, but rather profiling, as we discussed at <a title=\"The Invisible Hand \u2013 part 2\" href=\"http:\/\/memetechnology.org\/2014\/03\/21\/the-invisible-hand-part-2\/\">The Invisible Hand<\/a>.\u00a0And the abstract for <a title=\"Abstract, full content requires payment\" href=\"http:\/\/www.chessexperience.eu\/v2\/publications-and-media\/scientific-papers\/category\/9-2013.html?download=48:controlling-and-filtering-information-density-with-spatial-interaction-techniques-via-handheld-augmented-reality\">Controlling and Filtering Information Density with Spatial Interaction Techniques via Handheld Augmented Reality<\/a>\u00a0describes &#8220;displaying seamless information layers by simply moving around a Greek statue or a miniature model of an Ariane-5 space rocket.&#8221;\u00a0This doesn&#8217;t seem to be offering the dynamic, on-the-fly <em>adaptive narrative<\/em> I was hoping for.<\/p>\n<p>But its good stuff, none-the less, and\u00a0there&#8217;s a great looking <a title=\"Project website\" href=\"http:\/\/www.chessexperience.eu\/v2\/project\/references.html\">list of references<\/a> which I want to explore. There&#8217;s also project participant <a title=\"research blog\" href=\"http:\/\/stevebenford.wordpress.com\/\">Professor Steve Benford<\/a>\u00a0(who does little to disprove the theory that all the cool kids go to Nottingham). He&#8217;s a banjo-pickin&#8217; guitar playin&#8217; musician and Professor of Collaborative Computing, who among many, <em>many<\/em> other things has published a bunch of papers on <a title=\"Steve's blog (again)\" href=\"http:\/\/stevebenford.wordpress.com\/themes-and-key-papers\/pervasive-games-and-performances\/\">pervasive games and performance<\/a>, which I think my Conspiracy 600 colleagues might want to (need to) read.<\/p>\n<p>Steve also provides the soundtrack for this post, which I hope you enjoy.<\/p>\n<br \/>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/memetechnology.wordpress.com\/3059\/\"><img alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3059\/\" \/><\/a> <img alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=memetechnology.org&#038;blog=43249545&amp;%23038;post=3059&amp;%23038;subd=memetechnology&amp;%23038;ref=&amp;%23038;feed=1\" width=\"1\" height=\"1\" \/>","protected":false},"excerpt":{"rendered":"<p>Why haven&rsquo;t I discovered this before? Last week&nbsp;an email from the Guardian Cultural network pointed me to a headline reading &ldquo;Tell me a story: augmented reality technology in museums&ldquo;. Now augmented reality articles are two a penny, but &ldquo;tell me &hellip; <a href=\"http:\/\/memetechnology.org\/2014\/04\/10\/the-chess-experience\/\">Continue reading <span>&rarr;<\/span><\/a><img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=memetechnology.org&amp;blog=43249545&amp;post=3059&amp;subd=memetechnology&amp;ref=&amp;feed=1\" width=\"1\" height=\"1\"><\/p>\n","protected":false},"author":337,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[848],"class_list":["post-1914","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-uncategorized","column","threecol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The CHESS Experience - Archaeology Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The CHESS Experience - Archaeology Blogs\" \/>\n<meta property=\"og:description\" content=\"Why haven&rsquo;t I discovered this before? Last week&nbsp;an email from the Guardian Cultural network pointed me to a headline reading &ldquo;Tell me a story: augmented reality technology in museums&ldquo;. Now augmented reality articles are two a penny, but &ldquo;tell me &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Archaeology Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-10T14:19:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3059\/\" \/>\n<meta name=\"author\" content=\"Matthew Tyler-Jones\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Tyler-Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/\"},\"author\":{\"name\":\"Matthew Tyler-Jones\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\"},\"headline\":\"The CHESS Experience\",\"datePublished\":\"2014-04-10T14:19:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/\"},\"wordCount\":554,\"image\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/feeds.wordpress.com\\\/1.0\\\/comments\\\/memetechnology.wordpress.com\\\/3059\\\/\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/\",\"url\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/\",\"name\":\"The CHESS Experience - Archaeology Blogs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/feeds.wordpress.com\\\/1.0\\\/comments\\\/memetechnology.wordpress.com\\\/3059\\\/\",\"datePublished\":\"2014-04-10T14:19:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/#primaryimage\",\"url\":\"http:\\\/\\\/feeds.wordpress.com\\\/1.0\\\/comments\\\/memetechnology.wordpress.com\\\/3059\\\/\",\"contentUrl\":\"http:\\\/\\\/feeds.wordpress.com\\\/1.0\\\/comments\\\/memetechnology.wordpress.com\\\/3059\\\/\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/04\\\/10\\\/the-chess-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The CHESS Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#website\",\"url\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/\",\"name\":\"Archaeology Blogs\",\"description\":\"Archaeology Blogs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\",\"name\":\"Matthew Tyler-Jones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g\",\"caption\":\"Matthew Tyler-Jones\"},\"description\":\"I came to cultural heritage via five years working at Midland Bank when I left school. In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&amp;Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\\\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&amp;Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.\",\"sameAs\":[\"http:\\\/\\\/memetechnology.wordpress.com\\\/\"],\"url\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/author\\\/matthew-tyler-jones\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The CHESS Experience - Archaeology Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/","og_locale":"en_US","og_type":"article","og_title":"The CHESS Experience - Archaeology Blogs","og_description":"Why haven&rsquo;t I discovered this before? Last week&nbsp;an email from the Guardian Cultural network pointed me to a headline reading &ldquo;Tell me a story: augmented reality technology in museums&ldquo;. Now augmented reality articles are two a penny, but &ldquo;tell me &hellip; Continue reading &rarr;","og_url":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/","og_site_name":"Archaeology Blogs","article_published_time":"2014-04-10T14:19:38+00:00","og_image":[{"url":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3059\/","type":"","width":"","height":""}],"author":"Matthew Tyler-Jones","twitter_misc":{"Written by":"Matthew Tyler-Jones","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/#article","isPartOf":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/"},"author":{"name":"Matthew Tyler-Jones","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"headline":"The CHESS Experience","datePublished":"2014-04-10T14:19:38+00:00","mainEntityOfPage":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/"},"wordCount":554,"image":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/#primaryimage"},"thumbnailUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3059\/","inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/","url":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/","name":"The CHESS Experience - Archaeology Blogs","isPartOf":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website"},"primaryImageOfPage":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/#primaryimage"},"image":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/#primaryimage"},"thumbnailUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3059\/","datePublished":"2014-04-10T14:19:38+00:00","author":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"breadcrumb":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/#primaryimage","url":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3059\/","contentUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3059\/"},{"@type":"BreadcrumbList","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/04\/10\/the-chess-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/"},{"@type":"ListItem","position":2,"name":"The CHESS Experience"}]},{"@type":"WebSite","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website","url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/","name":"Archaeology Blogs","description":"Archaeology Blogs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e","name":"Matthew Tyler-Jones","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","caption":"Matthew Tyler-Jones"},"description":"I came to cultural heritage via five years working at Midland Bank when I left school. In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&amp;Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&amp;Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.","sameAs":["http:\/\/memetechnology.wordpress.com\/"],"url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/author\/matthew-tyler-jones\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/1914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/users\/337"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/comments?post=1914"}],"version-history":[{"count":0,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/1914\/revisions"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/media?parent=1914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/categories?post=1914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/tags?post=1914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}