{"id":1797,"date":"2014-02-21T17:39:14","date_gmt":"2014-02-21T17:39:14","guid":{"rendered":"http:\/\/memetechnology.org\/?p=3025"},"modified":"2014-02-21T17:39:14","modified_gmt":"2014-02-21T17:39:14","slug":"pervasive-ar","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/","title":{"rendered":"Pervasive AR"},"content":{"rendered":"<p>Last week I visited Dapdune Wharf, the Guildford \u00a0nerve-centre of the River Wey Navigations, to meet with my NT colleague Sarah, <a title=\"University profile\" href=\"http:\/\/www.surrey.ac.uk\/shtm\/people\/caroline_scarles\/\">Dr Caroline Scarles<\/a> of Surrey University and \u00a0<a title=\"Corporate website\" href=\"http:\/\/www.pervasive-intelligence.co.uk\/about.html\">Dr Matthew Casey<\/a> of Pervasive Intelligence. Matthew is the brains behind a <a title=\"visit-AR.org\" href=\"http:\/\/www.visit-ar.org\/\">prototype Augmented Reality (AR)<\/a> application for cultural heritage:<\/p>\n<div class=\"wpcom-video-wrapper\"><span class='embed-youtube' style='text-align:center'><\/span><\/div>\n<p>What&#8217;s particularly interesting about this work isn&#8217;t the image recognition (though that appears to be pretty robust), or even the wi-fi localisation (the technology underlying Apple&#8217;s iBeacon is available on most major brands and platforms and is likely to be cheaper for cultural heritage to implement than wifi) but the potential business model. Matthew explained that the App itself would be holder for downloadable content packs created by cultural institutions. Sarah tells me that after the prototype phase, Matthew&#8217;s plan is to offer the technology for free to cultural heritage, which means that they can offer the content for free to their users. The value is in the tracking data that the app will collect as its users explore the museum. And its this that will make the technology financially sustainable.<\/p>\n<p>Given the number of companies competing for contracts with cultural heritage, and space on users&#8217; devices, this is the first business model that I think might possibly survive the inevitable rationalisation of this nascent industry.<\/p><br \/>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/memetechnology.wordpress.com\/3025\/\"><img alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3025\/\" \/><\/a> <img alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=memetechnology.org&#038;blog=43249545&amp;%23038;post=3025&amp;%23038;subd=memetechnology&amp;%23038;ref=&amp;%23038;feed=1\" width=\"1\" height=\"1\" \/>","protected":false},"excerpt":{"rendered":"<p>Last week I visited Dapdune Wharf, the Guildford &nbsp;nerve-centre of the River Wey Navigations, to meet with my NT colleague Sarah, Dr Caroline Scarles of Surrey University and &nbsp;Dr Matthew Casey of Pervasive Intelligence. Matthew is the brains behind a &hellip; <a href=\"http:\/\/memetechnology.org\/2014\/02\/21\/pervasive-ar\/\">Continue reading <span>&rarr;<\/span><\/a><img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=memetechnology.org&amp;blog=43249545&amp;post=3025&amp;subd=memetechnology&amp;ref=&amp;feed=1\" width=\"1\" height=\"1\"><\/p>\n","protected":false},"author":337,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[539],"class_list":["post-1797","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-mobile-applications","column","threecol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pervasive AR - Archaeology Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pervasive AR - Archaeology Blogs\" \/>\n<meta property=\"og:description\" content=\"Last week I visited Dapdune Wharf, the Guildford &nbsp;nerve-centre of the River Wey Navigations, to meet with my NT colleague Sarah, Dr Caroline Scarles of Surrey University and &nbsp;Dr Matthew Casey of Pervasive Intelligence. Matthew is the brains behind a &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/\" \/>\n<meta property=\"og:site_name\" content=\"Archaeology Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-21T17:39:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3025\/\" \/>\n<meta name=\"author\" content=\"Matthew Tyler-Jones\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Tyler-Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/02\\\/21\\\/pervasive-ar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/02\\\/21\\\/pervasive-ar\\\/\"},\"author\":{\"name\":\"Matthew Tyler-Jones\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\"},\"headline\":\"Pervasive AR\",\"datePublished\":\"2014-02-21T17:39:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/02\\\/21\\\/pervasive-ar\\\/\"},\"wordCount\":220,\"image\":{\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/02\\\/21\\\/pervasive-ar\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/feeds.wordpress.com\\\/1.0\\\/comments\\\/memetechnology.wordpress.com\\\/3025\\\/\",\"keywords\":[\"Mobile applications\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/02\\\/21\\\/pervasive-ar\\\/\",\"url\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/02\\\/21\\\/pervasive-ar\\\/\",\"name\":\"Pervasive AR - 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In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&amp;Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\\\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&amp;Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.\",\"sameAs\":[\"http:\\\/\\\/memetechnology.wordpress.com\\\/\"],\"url\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/author\\\/matthew-tyler-jones\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pervasive AR - Archaeology Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/","og_locale":"en_US","og_type":"article","og_title":"Pervasive AR - Archaeology Blogs","og_description":"Last week I visited Dapdune Wharf, the Guildford &nbsp;nerve-centre of the River Wey Navigations, to meet with my NT colleague Sarah, Dr Caroline Scarles of Surrey University and &nbsp;Dr Matthew Casey of Pervasive Intelligence. Matthew is the brains behind a &hellip; Continue reading &rarr;","og_url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/","og_site_name":"Archaeology Blogs","article_published_time":"2014-02-21T17:39:14+00:00","og_image":[{"url":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3025\/","type":"","width":"","height":""}],"author":"Matthew Tyler-Jones","twitter_misc":{"Written by":"Matthew Tyler-Jones","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/#article","isPartOf":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/"},"author":{"name":"Matthew Tyler-Jones","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"headline":"Pervasive AR","datePublished":"2014-02-21T17:39:14+00:00","mainEntityOfPage":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/"},"wordCount":220,"image":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/#primaryimage"},"thumbnailUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3025\/","keywords":["Mobile applications"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/","url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/","name":"Pervasive AR - Archaeology Blogs","isPartOf":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website"},"primaryImageOfPage":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/#primaryimage"},"image":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/#primaryimage"},"thumbnailUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3025\/","datePublished":"2014-02-21T17:39:14+00:00","author":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"breadcrumb":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/#primaryimage","url":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3025\/","contentUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/3025\/"},{"@type":"BreadcrumbList","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/02\/21\/pervasive-ar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/"},{"@type":"ListItem","position":2,"name":"Pervasive AR"}]},{"@type":"WebSite","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website","url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/","name":"Archaeology Blogs","description":"Archaeology Blogs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e","name":"Matthew Tyler-Jones","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","caption":"Matthew Tyler-Jones"},"description":"I came to cultural heritage via five years working at Midland Bank when I left school. In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&amp;Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&amp;Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.","sameAs":["http:\/\/memetechnology.wordpress.com\/"],"url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/author\/matthew-tyler-jones\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/1797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/users\/337"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/comments?post=1797"}],"version-history":[{"count":0,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/1797\/revisions"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/media?parent=1797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/categories?post=1797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/tags?post=1797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}