{"id":1710,"date":"2014-01-10T17:10:12","date_gmt":"2014-01-10T17:10:12","guid":{"rendered":"http:\/\/memetechnology.org\/?p=2988"},"modified":"2014-01-10T17:10:12","modified_gmt":"2014-01-10T17:10:12","slug":"well-have-fun-fun-fun-fun","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/","title":{"rendered":"We\u2019ll have fun fun fun \u2026 (fun)"},"content":{"rendered":"<p>So, what I should be doing is analyzing the data I collected at Bodiam last year, but what I am actually doing is reading the some of the book that <a title=\"The Bartle\u00a0Test\" href=\"http:\/\/memetechnology.org\/2014\/01\/09\/the-bartle-test\/\">yesterdays&#8217; discussion of the Bartle Test <\/a>led me to. In particular I&#8217;ve been reading Nicole Lazzaro&#8217;s contribution to <a title=\"Amazon\" href=\"http:\/\/www.amazon.co.uk\/Beyond-Game-Design-Creating-Videogames\/dp\/1584506717\"><em>Beyond Game Design: Nine Steps Towards Creating Better Videogames<\/em><\/a>, <em>Understanding Emotions.<\/em><\/p>\n<p>It got me on the first page, with a quote from the designer of some of my favourite games, Sid Meier: &#8220;Games are a series of interesting choices.&#8221; But Lazzaro expands on that truism and a way that I really like:<\/p>\n<blockquote><p>Games create <em>engagement<\/em> by how they shape attention and motivate action. To focus player attention, games simplify the world, enhance feedback, and suspend negative consequences &#8211; this maximises the effect of emotions coming from player choices. In the simplest terms,\u00a0<em>game\u00a0mechanics\u00a0engage the player by offering choices and providing feedback<\/em>.<\/p><\/blockquote>\n<p>She goes on to separate <em>User Experience<\/em>\u00a0(understanding how to play the game, manipulate thee controls etc) from <em>Player Experience<\/em> (having fun). Obviously the two go hand in hand, you can&#8217;t have fun if it isn&#8217;t easy to understand the controls, but by conflating the two designers might concentrate more on the &#8220;how to play&#8221; side and not enough on the emotional engagement. Emotions, she says, facilitate the player&#8217;s enjoyment; focus; decision-making; performance; and, learning.\u00a0I wish I could think of a way to separate out visitor experience into two terms because I fear that cultural heritage interpretation can sometime focus on the the &#8220;how to visit&#8221; side (orientation, context setting etc) at the cost of making the visit emotionally engaging.<\/p>\n<p>Then she discusses the challenge of measuring emotions, and draws on the work of <a title=\"wiki warning\" href=\"http:\/\/en.wikipedia.org\/wiki\/Paul_Ekman\">Paul Ekman<\/a>. She explains how his research identified just six emotions, which appear to have universal facial expressions (the expression of all the other emotions being culturally, and thus to a degree geographically specific): Anger; Fear; Surprise; Sadness; Happiness; and, Disgust. Handily, she says, these six emotions can frequently be recorded when watching players of video games. To those six, she adds another, which isn&#8217;t universal, but is relatively easily recognized, and again, very frequently seen on the faces of gamers: curiousity. I wonder how often, and in what circumstances, heritage sites provoke those seven emotions? Curiousity, I hope, is a given, but Anger? Fear? Disgust? (and I don&#8217;t just mean when faced with car parking or admission charges).<\/p>\n<p>Of course she also mentions <a title=\"Flow\" href=\"http:\/\/memetechnology.org\/2013\/06\/27\/flow\/\">flow<\/a>\u00a0pointing out it is more of a state of being than an emotion. What&#8217;s really interesting though is that she observed &#8220;several aspects of player behaviour not predicted by Csikszentmihalyi&#8217;s model for flow.&#8221;<\/p>\n<blockquote><p>Truly absorbing gameplay requires more than a balance of difficulty and skill. Players leave games for other reasons than over-exertion or lack of challenge. In players&#8217; favorite games. The degree of difficulty rises and falls, power-ups and bonuses make challenges more interesting, and the opportunity for strategy increases engagement. The progression of challenges to beat a boss monster and the drop of challenge at the start of the next level help keep players engaged.<\/p><\/blockquote>\n<p>Of course, one might argue that she&#8217;s taking\u00a0Csikszentmihalyi balence of skill and difficulty too literally here. That anyone reading\u00a0Csikszentmihalyi&#8217;s account of a rock-climber in flow, for example, will see similar fluctuations of challenge in the real world. But she does on:<\/p>\n<blockquote><p>Intense gameplay may produce frustration when the level of challenge is too high, but it can also produce different kids of emotions, such as curiosity or wonder. Futhermore, play can also emerge from decisions wholly unrelated to the game goal.<\/p>\n<p>Additionally players spend a lot of time engaged in other activities, such as waving a Wiimote, wiggle their character or create a silly avatar, that require<em> no difficulty<\/em> to complete. Players respond to various things that characterize great gameplay for them, such as reward cycles, the feeling of winning, pacing, emotions from competition and cooperation.<\/p><\/blockquote>\n<p>She and her team at XEODesign researched the moments that players most enjoyed, and recorded the emotions that were expressed, and thus identified four distinct ways that people appear to play games, each of which was associated with a different set of emotions. This doesn&#8217;t mean there were four types of players, rather that people &#8220;seemed to rotate between three or four different types of choices in the games they enjoyed, and the best selling games tended to support at least three out of these four play styles&#8230; Likewise, blockbuster games containing the four play styles outsold competing similar titles that imitated only one kind of fun.&#8221;<\/p>\n<blockquote><p>What players liked the most about videogames can be summarized as follows:<\/p>\n<ul>\n<li>The opportunity for challenge and mastery<\/li>\n<li>The inspiration of imagination and fooling around<\/li>\n<li>A ticket to relaxation and getting smarter (the means to change oneself)<\/li>\n<li>An excuse to hang out with friends<\/li>\n<\/ul>\n<\/blockquote>\n<p>Now surely cultural heritage sites offer at least three of those four?<\/p>\n<p>Lazarro argues that &#8220;each play style is a collection of mechanics that unlocks a different set of player emotions.&#8221; And lists them thus:<\/p>\n<p><strong>Hard Fun<\/strong><\/p>\n<p>The emotion that the team observed here was <em>fiero<\/em>, an italian word borrowed by Eckman because decribes the personal feeling of triumph over adversity, an emotion for which there is no word in English. And the game mechanics that unlock that emotion (and possibly on the way, the emotions of <em>frustration<\/em> and <em>boredom<\/em> too) are: goals; challenge; obstacles; strategy; power ups; puzzles; score and points; bonuses; levels; and, monsters.<\/p>\n<p><strong>Easy Fun<\/strong><\/p>\n<p>Curiosity is the main emotion evident in the Easy Fun style of play, though surprise, wonder and awe were observed too. The game mechanics that define this style of play are: roleplay; exploration; experimentation; fooling around; having fun with the controls; iconic situations; ambiguity; detail; fantasy; uniqueness; &#8220;Easter Eggs&#8221;; tricks; story; and, novelty.<\/p>\n<p><strong>Serious Fun<\/strong><\/p>\n<p>What is the most common emotion observed with Serious Fun mechanics? Relaxation! The game mechanics that take players to that state are: rhythm; repetition; collection; completion; matching; stimulation; bright visuals; music; learning; simulation; working out; study; and real-world value. It&#8217;s this last mechanic that explains why its called &#8220;serious&#8221; fun. People playing in this mode also seem more ready to attach a value to their participation in the game outside the game itself &#8211; brain-training, physical exercise, developing skills or even a conscious effort to kill time (think of those people playing Candy Crush on the train).<\/p>\n<p><strong>People Fun<\/strong><\/p>\n<p>Happiness comes with People Fun, Lazzaro&#8217;s team observed &#8220;<em>amusement<\/em>, <em>schadenfreude<\/em> (pleasure in other people&#8217;s \u00a0misfortune) and <em>naches<\/em> (pleasure in the achievements of someone you have helped)&#8221; among players in this mode. Among the he long list of game mechanics that get people there are: cooperation; competition; communication; mentoring; leading; performing; characters; personalisation; open expression; jokes; secret meanings; nurturing; endorsements; chat; and gifting.<\/p>\n<p>&nbsp;<\/p>\n<p>There&#8217;s a lot to think about here, but I&#8217;m excited by the possibilities. Here&#8217;s a challenge for cultural heritage interpretation. How many of these game mechanics are there already equivalents of in the visitor experience at heritage sites. And can we see value in creating equivalents for the mechanics that are missing?<\/p><br \/>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/memetechnology.wordpress.com\/2988\/\"><img alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2988\/\" \/><\/a> <img alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=memetechnology.org&#038;blog=43249545&amp;%23038;post=2988&amp;%23038;subd=memetechnology&amp;%23038;ref=&amp;%23038;feed=1\" width=\"1\" height=\"1\" \/>","protected":false},"excerpt":{"rendered":"<p>So, what I should be doing is analyzing the data I collected at Bodiam last year, but what I am actually doing is reading the some of the book that yesterdays&rsquo; discussion of the Bartle Test led me to. In &hellip; <a href=\"http:\/\/memetechnology.org\/2014\/01\/10\/well-have-fun-fun-fun-fun\/\">Continue reading <span>&rarr;<\/span><\/a><img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=memetechnology.org&amp;blog=43249545&amp;post=2988&amp;subd=memetechnology&amp;ref=&amp;feed=1\" width=\"1\" height=\"1\"><\/p>\n","protected":false},"author":337,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[132,297,347,353],"class_list":["post-1710","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bodiam-castle","tag-emotion","tag-flow","tag-games","column","threecol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We\u2019ll have fun fun fun \u2026 (fun) - Archaeology Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We\u2019ll have fun fun fun \u2026 (fun) - Archaeology Blogs\" \/>\n<meta property=\"og:description\" content=\"So, what I should be doing is analyzing the data I collected at Bodiam last year, but what I am actually doing is reading the some of the book that yesterdays&rsquo; discussion of the Bartle Test led me to. In &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/\" \/>\n<meta property=\"og:site_name\" content=\"Archaeology Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-10T17:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2988\/\" \/>\n<meta name=\"author\" content=\"Matthew Tyler-Jones\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Tyler-Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/01\\\/10\\\/well-have-fun-fun-fun-fun\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/01\\\/10\\\/well-have-fun-fun-fun-fun\\\/\"},\"author\":{\"name\":\"Matthew Tyler-Jones\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\"},\"headline\":\"We\u2019ll have fun fun fun \u2026 (fun)\",\"datePublished\":\"2014-01-10T17:10:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/01\\\/10\\\/well-have-fun-fun-fun-fun\\\/\"},\"wordCount\":1207,\"image\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/01\\\/10\\\/well-have-fun-fun-fun-fun\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/feeds.wordpress.com\\\/1.0\\\/comments\\\/memetechnology.wordpress.com\\\/2988\\\/\",\"keywords\":[\"Bodiam Castle\",\"Emotion\",\"Flow\",\"Games\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/01\\\/10\\\/well-have-fun-fun-fun-fun\\\/\",\"url\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2014\\\/01\\\/10\\\/well-have-fun-fun-fun-fun\\\/\",\"name\":\"We\u2019ll have fun fun fun \u2026 (fun) - 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In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&amp;Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\\\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&amp;Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.\",\"sameAs\":[\"http:\\\/\\\/memetechnology.wordpress.com\\\/\"],\"url\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/author\\\/matthew-tyler-jones\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"We\u2019ll have fun fun fun \u2026 (fun) - Archaeology Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/","og_locale":"en_US","og_type":"article","og_title":"We\u2019ll have fun fun fun \u2026 (fun) - Archaeology Blogs","og_description":"So, what I should be doing is analyzing the data I collected at Bodiam last year, but what I am actually doing is reading the some of the book that yesterdays&rsquo; discussion of the Bartle Test led me to. In &hellip; Continue reading &rarr;","og_url":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/","og_site_name":"Archaeology Blogs","article_published_time":"2014-01-10T17:10:12+00:00","og_image":[{"url":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2988\/","type":"","width":"","height":""}],"author":"Matthew Tyler-Jones","twitter_misc":{"Written by":"Matthew Tyler-Jones","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/#article","isPartOf":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/"},"author":{"name":"Matthew Tyler-Jones","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"headline":"We\u2019ll have fun fun fun \u2026 (fun)","datePublished":"2014-01-10T17:10:12+00:00","mainEntityOfPage":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/"},"wordCount":1207,"image":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/#primaryimage"},"thumbnailUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2988\/","keywords":["Bodiam Castle","Emotion","Flow","Games"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/","url":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/","name":"We\u2019ll have fun fun fun \u2026 (fun) - Archaeology Blogs","isPartOf":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website"},"primaryImageOfPage":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/#primaryimage"},"image":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/#primaryimage"},"thumbnailUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2988\/","datePublished":"2014-01-10T17:10:12+00:00","author":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"breadcrumb":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/#primaryimage","url":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2988\/","contentUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2988\/"},{"@type":"BreadcrumbList","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2014\/01\/10\/well-have-fun-fun-fun-fun\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/"},{"@type":"ListItem","position":2,"name":"We\u2019ll have fun fun fun \u2026 (fun)"}]},{"@type":"WebSite","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website","url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/","name":"Archaeology Blogs","description":"Archaeology Blogs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e","name":"Matthew Tyler-Jones","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","caption":"Matthew Tyler-Jones"},"description":"I came to cultural heritage via five years working at Midland Bank when I left school. In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&amp;Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&amp;Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.","sameAs":["http:\/\/memetechnology.wordpress.com\/"],"url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/author\/matthew-tyler-jones\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/1710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/users\/337"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/comments?post=1710"}],"version-history":[{"count":0,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/1710\/revisions"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/media?parent=1710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/categories?post=1710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/tags?post=1710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}