{"id":1432,"date":"2013-09-06T14:56:54","date_gmt":"2013-09-06T14:56:54","guid":{"rendered":"http:\/\/memetechnology.org\/?p=2892"},"modified":"2013-09-06T14:56:54","modified_gmt":"2013-09-06T14:56:54","slug":"evaluating-emotional-triggers","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/09\/06\/evaluating-emotional-triggers\/","title":{"rendered":"Evaluating emotional triggers"},"content":{"rendered":"

The organisation I work for asks a question of it’s visitors, along the lines of “how strongly do you agree or disagree with the statement ‘this place had a real emotional impact on me’?” We can see that the more people agree with that statement (even if only the minority strongly agree), the more likely people are to have a very enjoyable day, and recommend a visit to friends and relations. But we don’t really measure what drives that emotional response.<\/p>\n

I asked a similar question when evaluating Ghosts in the Garden<\/a>, and I experienced a familiar sense of frustration about how little insight it allowed me. So I plan to work out a set of questions that might be more informative about what drives an emotional connection with a place.<\/p>\n

I’m going to start by looking in more detail at this thesis by\u00a0Mohd\u00a0Kamal Othman<\/a>, which I first heard about at the CDH conference<\/a> in July. Othman was evaluating mobile experiences, and in doing so created a Museum Experience Scale and an Church Experience Scale (one of the projects he was evaluating was a mobile guide for Churches).<\/p>\n

I’m particularly interested in the questions the evaluation asked to measure what he termed “emotional connection”:<\/p>\n