{"id":1325,"date":"2013-08-16T14:10:40","date_gmt":"2013-08-16T14:10:40","guid":{"rendered":"http:\/\/memetechnology.org\/?p=2864"},"modified":"2013-08-16T14:10:40","modified_gmt":"2013-08-16T14:10:40","slug":"holiday-reamde","status":"publish","type":"post","link":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/","title":{"rendered":"Holiday Reamde"},"content":{"rendered":"<p>Last week, for my holiday in Cornwall, I took some &#8220;hard&#8221; reading with me, but I was determined to have some holiday reading too. Having mentioned<a title=\"A Young Lady\u2019s Illustrated\u00a0Primer\" href=\"http:\/\/memetechnology.org\/2013\/07\/12\/a-young-ladys-illustrated-primer-2\/\"> Neal Stephenson in a previous post<\/a>, I was reminded that I hadn&#8217;t ever picked up one of his more recent books, <a title=\"Amazon\" href=\"http:\/\/www.amazon.co.uk\/Reamde-ebook\/dp\/B005IPRQGS\/ref=sr_1_1?s=digital-text&amp;ie=UTF8&amp;qid=1376648869&amp;sr=1-1&amp;keywords=reamde+-+neal+stephenson\"><em>Reamde<\/em><\/a>. Shopping around, it was pretty cheap on Kindle so I downloaded it, and took it with me.<\/p>\n<p>I wasn&#8217;t expecting it to immerse me back in the world of games and cultural heritage, in fact, I was hoping to be taken on some flight of scientific fantasy. But as Mick Jagger once sang &#8220;you don&#8217;t always get what you want&#8230;&#8221;<\/p>\n<blockquote><p>IF THERE WERE going to be K&#8217;Sheteriae and Dwinn, and if Skeletor and Don Donald and their acolytes were going to clog the publishing industry&#8217;s distribution channels with works of fiction detailing their historical exploits going back thousands of years, then it was necessary for those two races to be distinct in what archaeologists would call their material culture: their clothing, architecture, decorative arts, and so on. Accordingly Corporation 9592 had hired artists and architects and musicians and costume designers to create those material cultures consistent with the &#8220;bible&#8221; of T&#8217;Rain as laid down by Skeletor and Don Donald.<\/p><\/blockquote>\n<p style=\"text-align:right\">\u00a0Reamde page 46<\/p>\n<p style=\"text-align:left\">Reamde follows the adventures around one Richard Forthrast, co-founder of a company that produces a wildly successful MMORPG called T&#8217;Rain. The game is based on (and portrayed as a competitor to) World of Warcraft but the attention to detail in material culture is reminiscent of Skyrim, which has of course inspired <a title=\"Blog\" href=\"http:\/\/ejarchaeology.wordpress.com\/2013\/05\/14\/why-playing-skyrim-makes-you-an-archaeologist\/\">more<\/a> than one &#8220;<a title=\"Blog\" href=\"http:\/\/archaeogaming.wordpress.com\/\">ludic archaeologist<\/a>&#8220;.<\/p>\n<p style=\"text-align:left\">I got quite excited as the opening chapters progressed. The last Stephenson book I read, <a title=\"Amazon\" href=\"http:\/\/www.amazon.co.uk\/Anathem-ebook\/dp\/B0040QE3A8\/ref=sr_1_1?s=digital-text&amp;ie=UTF8&amp;qid=1376650468&amp;sr=1-1&amp;keywords=anathem\"><em>Anathem<\/em><\/a> taught me a lot about mathatics and quantum theory, and I thought he might blow my mind about game design too. Sadly (though entertainingly) the novel became an extended transcontinental shootout involving the various members of \u00a0Forthrast family, a couple of chinese teenagers, a Hungarian hacker, a Russian &#8220;security consultant&#8221;, a British MI6 agent and a Welsh muslim terrorist.<\/p>\n<p style=\"text-align:left\">The references to the game are quite fun and experimental though. They do suggest that the author is a narrativist:<\/p>\n<blockquote>\n<p style=\"text-align:left\">Because Corporation 9592, at bottom, didn&#8217;t <em>make<\/em> anything in the way that a steel mill did. And it didn&#8217;t even really <em>sell<\/em> anything in the sense that, say, Amazon.com did. It just extracted cash flow from the players&#8217; desire to own virtual goods that could confer status on their fictional characters as they ran around T&#8217;Rain acting out greater or lesser parts in a story. And they all suspected, though they couldn&#8217;t really prove, that a good story was as foundational to that business as, say, a blast furnace was to a steel mill.<\/p>\n<p style=\"text-align:right\">Reamde page 209<\/p>\n<\/blockquote>\n<p style=\"text-align:left\">Which is why this fictional company has a department called Narrative Dynamics. But his leading character does think ludically too: the novel recounts how they come up with the idea that the core &#8220;Medieval Armed Combat&#8221; mechanic could be used to help with monotonous\u00a0real-world jobs. This is like an idea my wife had mentioned a couple of years back. The example in the book was airport security, but it made me laugh when I saw the story about <a title=\"The Guardian\" href=\"http:\/\/www.theguardian.com\/environment\/2013\/aug\/13\/ash-dieback-facebook-fraxinus-game\">Fraxinus<\/a>.<\/p>\n<p style=\"text-align:left\">The other thing that I liked about T&#8217;Rain (and something that I miss in Skyrim) was the vassal system &#8211; players were not simply lone adventurers, but could recruit (or be recruited into) a gang, warband, household or army, in something like a pyramid selling scheme, all of which feels like a more realistic medieval style world than one in which everyone is equal. The novel recounts how this eventually divides the players into two factions, not the artificial Good and Evil factions invented by the games creators, but the Forces of Brightness (Manga inspired players who dressed their characters in lurid colours) and the Earthtone Coalition (more eurocentric gamers who enjoyed more Tolkienesque fantasy). These two factions of course starting to produce material cultures that built on the created archaeology of the world, but which were something entirely new and unplanned.<\/p>\n<p style=\"text-align:left\">A fun read, even if not quite the escape I was hoping for.<\/p>\n<br \/>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/memetechnology.wordpress.com\/2864\/\"><img alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2864\/\" \/><\/a> <img alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=memetechnology.org&#038;blog=43249545&amp;%23038;post=2864&amp;%23038;subd=memetechnology&amp;%23038;ref=&amp;%23038;feed=1\" width=\"1\" height=\"1\" \/>","protected":false},"excerpt":{"rendered":"<p>Last week, for my holiday in Cornwall, I took some &ldquo;hard&rdquo; reading with me, but I was determined to have some holiday reading too. Having mentioned Neal Stephenson in a previous post, I was reminded that I hadn&rsquo;t ever picked &hellip; <a href=\"http:\/\/memetechnology.org\/2013\/08\/16\/holiday-reamde\/\">Continue reading <span>&rarr;<\/span><\/a><img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=memetechnology.org&amp;blog=43249545&amp;post=2864&amp;subd=memetechnology&amp;ref=&amp;feed=1\" width=\"1\" height=\"1\"><\/p>\n","protected":false},"author":337,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[84,353,487,561],"class_list":["post-1325","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-archeology","tag-games","tag-ludology","tag-narratology","column","threecol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holiday Reamde - Archaeology Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Reamde - Archaeology Blogs\" \/>\n<meta property=\"og:description\" content=\"Last week, for my holiday in Cornwall, I took some &ldquo;hard&rdquo; reading with me, but I was determined to have some holiday reading too. Having mentioned Neal Stephenson in a previous post, I was reminded that I hadn&rsquo;t ever picked &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/\" \/>\n<meta property=\"og:site_name\" content=\"Archaeology Blogs\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-16T14:10:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2864\/\" \/>\n<meta name=\"author\" content=\"Matthew Tyler-Jones\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthew Tyler-Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/\"},\"author\":{\"name\":\"Matthew Tyler-Jones\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\"},\"headline\":\"Holiday Reamde\",\"datePublished\":\"2013-08-16T14:10:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/\"},\"wordCount\":703,\"image\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/feeds.wordpress.com\\\/1.0\\\/comments\\\/memetechnology.wordpress.com\\\/2864\\\/\",\"keywords\":[\"Archeology\",\"Games\",\"Ludology\",\"Narratology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/\",\"url\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/\",\"name\":\"Holiday Reamde - Archaeology Blogs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/feeds.wordpress.com\\\/1.0\\\/comments\\\/memetechnology.wordpress.com\\\/2864\\\/\",\"datePublished\":\"2013-08-16T14:10:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/#primaryimage\",\"url\":\"http:\\\/\\\/feeds.wordpress.com\\\/1.0\\\/comments\\\/memetechnology.wordpress.com\\\/2864\\\/\",\"contentUrl\":\"http:\\\/\\\/feeds.wordpress.com\\\/1.0\\\/comments\\\/memetechnology.wordpress.com\\\/2864\\\/\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/2013\\\/08\\\/16\\\/holiday-reamde\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Holiday Reamde\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#website\",\"url\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/\",\"name\":\"Archaeology Blogs\",\"description\":\"Archaeology Blogs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/#\\\/schema\\\/person\\\/a61d3a83f159c463727cd087c1ce643e\",\"name\":\"Matthew Tyler-Jones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g\",\"caption\":\"Matthew Tyler-Jones\"},\"description\":\"I came to cultural heritage via five years working at Midland Bank when I left school. In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&amp;Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\\\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&amp;Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.\",\"sameAs\":[\"http:\\\/\\\/memetechnology.wordpress.com\\\/\"],\"url\":\"https:\\\/\\\/generic.wordpress.soton.ac.uk\\\/archaeology\\\/author\\\/matthew-tyler-jones\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Holiday Reamde - Archaeology Blogs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/","og_locale":"en_US","og_type":"article","og_title":"Holiday Reamde - Archaeology Blogs","og_description":"Last week, for my holiday in Cornwall, I took some &ldquo;hard&rdquo; reading with me, but I was determined to have some holiday reading too. Having mentioned Neal Stephenson in a previous post, I was reminded that I hadn&rsquo;t ever picked &hellip; Continue reading &rarr;","og_url":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/","og_site_name":"Archaeology Blogs","article_published_time":"2013-08-16T14:10:40+00:00","og_image":[{"url":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2864\/","type":"","width":"","height":""}],"author":"Matthew Tyler-Jones","twitter_misc":{"Written by":"Matthew Tyler-Jones","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/#article","isPartOf":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/"},"author":{"name":"Matthew Tyler-Jones","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"headline":"Holiday Reamde","datePublished":"2013-08-16T14:10:40+00:00","mainEntityOfPage":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/"},"wordCount":703,"image":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/#primaryimage"},"thumbnailUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2864\/","keywords":["Archeology","Games","Ludology","Narratology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/","url":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/","name":"Holiday Reamde - Archaeology Blogs","isPartOf":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website"},"primaryImageOfPage":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/#primaryimage"},"image":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/#primaryimage"},"thumbnailUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2864\/","datePublished":"2013-08-16T14:10:40+00:00","author":{"@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e"},"breadcrumb":{"@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/#primaryimage","url":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2864\/","contentUrl":"http:\/\/feeds.wordpress.com\/1.0\/comments\/memetechnology.wordpress.com\/2864\/"},{"@type":"BreadcrumbList","@id":"http:\/\/generic.wordpress.soton.ac.uk\/archaeology\/2013\/08\/16\/holiday-reamde\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/"},{"@type":"ListItem","position":2,"name":"Holiday Reamde"}]},{"@type":"WebSite","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#website","url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/","name":"Archaeology Blogs","description":"Archaeology Blogs","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/#\/schema\/person\/a61d3a83f159c463727cd087c1ce643e","name":"Matthew Tyler-Jones","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b05de4152c16b059324bcceb7e15c65ec426d00af787220dcbb922248b71de61?s=96&d=mm&r=g","caption":"Matthew Tyler-Jones"},"description":"I came to cultural heritage via five years working at Midland Bank when I left school. In my free time, I volunteered as a costumed interpreter at Kentwell Hall and, with re-enactment societies, at various medieval sites around the UK and France. When, one evening, a few of us said \u201cwe could make a business out of this\u201d I left my job at the bank to go to college, first to get an Art Foundation and then to Manchester Polytechnic to join an innovative course called Design for Communications Media. I specialised in Educational Media Design, with the intention of applying what I was learning to cultural heritage. During my vacations and upon graduation I worked for the nascent company my friends had started, Past Pleasures, creating immersive living history festivals at Lancaster and Tunbridge Wells, as well as projects including: an exhibition for the centenary of the Commonwealth Institute; a design for a metafictional Sherlock Holmes exhibition in Croydon; and, a game that combined real-time investment advice from 300 year-old characters at the Bank of England Museum with a digital simulation, tracking the players\u2019 investment portfolio from the founding of the bank to its tercentenary. In 1996 I helped found JMD&amp;Co, and for two years I also lectured on Heritage Tourism and Visitor Management and Interpretation modules for a Portsmouth University validated HND\/degree course at Farnborough Technical College. Subsequently, I enrolled in the new Distance Learning delivered Masters\u2019 degree in Museum Studies at Leicester University, where I became interested in the social use of space, particularly Bill Hillier\u2019s \u201cspace syntax,\u201d and the increasing futility of cultural heritage sites trying to tell doggedly linear stories in three-dimensional spaces. Although my dissertation explored models for mapping interpretation, and particularly learning styles, onto spaces, a satisfactory reconciliation of linear story and three-dimensional space eluded me. After graduation, I decided my time in the \u201csmall business\u201d end of cultural heritage was over for a while, and I left JMD&amp;Co to join a cultural institution, the National Trust, as a Regional Community, Learning and Volunteering Manager. I brought the first National Trust iPad into use at Batemans, where, combined with a wax cylinder record player, and the help of renowned folk singer, Jon Boden, we\u2019ve returned Rudyard Kipling\u2019s voice back into his old home. However, one of the innovations which I am most proud of is the National Trust\u2019s virtual tours. Working with a small company, and a range of disabled stakeholders, we created a touch-screen based human computer interface that could also, if required, be controlled with other input devices, and allowed visitors with a variety of disabilities to fully enjoy the virtual tour. The teams\u2019 achievement was recognised with a Jodi Award for Excellence in accessible digital media in 2008.","sameAs":["http:\/\/memetechnology.wordpress.com\/"],"url":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/author\/matthew-tyler-jones\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/1325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/users\/337"}],"replies":[{"embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/comments?post=1325"}],"version-history":[{"count":0,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/posts\/1325\/revisions"}],"wp:attachment":[{"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/media?parent=1325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/categories?post=1325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/generic.wordpress.soton.ac.uk\/archaeology\/wp-json\/wp\/v2\/tags?post=1325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}