Our team is creating a survey to be distributed to our target audience. Its goal is to explore the level of need and desire among our target audience for our product offer.
We are targeting the survey at people of this profile in several countries:
Age group: 18+ (Ideally we would have wanted to target people aged 20-40, however, as this would require the capture of personal information, this is not going to be part of the survey.)
Professional status: Either working or students – 50/50
This will give us a broad level of insight into people’s opinions and experiences across different locations.
The survey will ask questions about our target audience’s:
- Relationships and interactions with their neighbours
- Leisure interests and how they pursue them
This will enable us to understand and consider further narrowing down and / or segmentation of our target audience.
Update: Please see the final results of the survey here.
By Mariam and Sumesh