In recent years, ‘Service Design’ has become increasingly popular. It is a growing academic field, and its implementation is said to be behind the successes of highly popular businesses that fuse online social media with offline elements, activity and retail, for example Airbnb, Uber and Ocado. The Royal College of Art, …
Our user survey was conducted for 5 days from 28th April 2018 until the 2nd of May 2018. In total there were 10 questions, out of which 4 of them were optional based on previously selected options. Our initial plan for the survey was to capture information about interactions between …
A persona or buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. It provides a focus for the insight of an organisation about its users. By using buyer personas, a company is able to identify and attract the most …
ERGO (Ethics and Research Governance Online) is a web-based programme run by the University of Southampton that manages research submissions and applications, and ensures studies take place in accordance with University policies governing: Ethics (http://www.southampton.ac.uk/ris/policies/ethics.html); Data management (http://www.southampton.ac.uk/library/research/researchdata/); Health and Safety (http://www.southampton.ac.uk/healthandsafety); Academic Integrity (http://www.calendar.soton.ac.uk/sectionIV/academic-integrity-statement.html). In order to receive approval from the ERGO …
Reviews and Ratings are highly important to on and offline retailers, and can have a huge impact on the customer’s purchasing decisions. But unfortunately, reviews and rating are often filled with spam or false posts, aimed at misleading customers into believing things are far away from reality. To tackle this serious issue, …
As a consumer, our loyalty towards a brand, products or services is determined by the quality and customer services that they provide. Having said that deals and discounts also plays an important and an encouraging role in maintaining customer loyalty. We as consumers tend to get attracted towards a product …
Neighbourhood reward points are fundamental to our user engagement and business model. They incentivize our individual users to make use of the Neighbourhood app, and to try new things in their neighbourhoods. They incentivize leisure businesses to become Neighbourhood clients (publicly known as partners), because they know that new people will be …
When you sign up as a Neighbourhood user, the following details will be stored about you. A core aspect of Neighbourhood is protecting user privacy, and allowing users to divulge their real names to one another, only when they feel comfortable. Account Username (pseudonym): A name you will be known by …
Neighbourhood will have a user identity and interests data model, that gives users a high level of flexibility in their ability to store their details and interests. Ensuring that their privacy can be protected, and personal details disclosed in a very specific, controlled way. For example, as user’s real name …
