Neighbourhood’s brand values are: Trust, Privacy, Having fun, Interests, Exploring.
Neighbourhood offers users: Friendly, healthy living in your own Neighbourhood. Build trust in what you see.
Our brand ‘personality’ overall is fun, warm and inviting / and our visual style is crisp and clean.
Logo design
Our designer Autumn is going to work on the development of a logo for Neighbourhood. This will build on his previous design work and choices we have discussed as a team.
“A logo is the visual representation of your brand: it should show the world who you are and what you do. And hopefully it inspires people to buy your product or service. The best logos become iconic; they’re clever, creative, beautiful, witty and memorable.”
Kelly Morr, 99 Designs
Our logo should:
- Contain the word Neighbourhood
- Work well in colour as well as black and white
- Be simple and legible even on a mobile screen
- Illustrate our brand values and personality
We are also using these two 99designs blog post for inspiration:
As an aside, 99 designs is used heavily in the UK start up scene, enabling small and new businesses to get high quality designs from freelance talent online, on a low budget. For example logo design in the UK currently costs £299. However we don’t have to worry about this, as we have Autumn on the team!