Building trust in what you see
 
Month: <span>April 2018</span>

Client Marketing Model – Deals Discounts and Rewards

As a consumer, our loyalty towards a brand, products or services is determined by the quality and customer services that they provide. Having said that deals and discounts also plays an important and an encouraging role in maintaining customer loyalty. We as consumers tend to get attracted towards a product …

Neighbourhood branding and logo design

Neighbourhood’s brand values are: Trust, Privacy, Having fun, Interests, Exploring. Neighbourhood offers users: Friendly, healthy living in your own Neighbourhood. Build trust in what you see. Our brand ‘personality’ overall is fun, warm and inviting / and our visual style is crisp and clean. Logo design Our designer Autumn is going to work …

Interface Design Note #2

Hello everyone, this post is about some updates to our Neighbourhood interface. We now have the Reward Points pages and complementary My Account page according to Mariam’s post. As Mariam posted yesterday, we introduced Reward Points as the result of our discussion, so we need to have relevant pages to for …

Neighbourhood reward points

Neighbourhood reward points are fundamental to our user engagement and business model. They incentivize our individual users to make use of the Neighbourhood app, and to try new things in their neighbourhoods. They incentivize leisure businesses to become Neighbourhood clients (publicly known as partners), because they know that new people will be …

Our data model: privacy and flexibility for users

Neighbourhood will have a user identity and interests data model, that gives users a high level of flexibility in their ability to store their details and interests. Ensuring that their privacy can be protected, and personal details disclosed in a very specific, controlled way. For example, as user’s real name …

Graph theory: edge betweenness for target marketing

Graph theory provides a way of using graphs to represent networks, and is often used in the development and study of online social networks. Image source: freepik At the core of graph theory is understanding the nature of connections, their relationship to one another, and calculating the importance of each …