This post will introduce the design ideas of Neighbourhood’s logo, which is the visual representation of our brand values: Trust, Privacy, Having fun, Interests, Exploring. I use CorelDraw as the designing tool for the logo.
Deservedly, I choose light green as our logo’s theme colour, keeping the same colour scheme of our interface. Our logo includes three objects, two houses and a tree with some simple shapes. Two houses mean residents, different families. Go deeper to the meaning, these houses with a door represent the Trust and Privacy. Another object, the tree is the symbol of outdoor and public place. Go further, the tree is a representation of the relationship between neighbours. The shapes on the tree are the abstraction of interests, activities and fun. The outline of these objects is drawn by a continuous curve, which means two houses and a tree are connected. In one sentence, the meaning of logo is that inhabitants are connected by exploring the interests and taking part in activities with others.
Our application’s icon(Top left of the picture) on the iPhone will be the same tree but have a house on the bottom, showing the meanings accurately and having a good visual experience simultaneously. Also, our launch screen has updated.